Paid Campaign Specialist - Social Media

Carnegie | A Career That Helps Higher Education Thrive We partner with colleges and universities to create lasting impact—for institutions, students, and the world they’ll shape. At Carnegie, your work contributes to something bigger: advancing opportunity through higher education. We invest in people, not just positions, and build careers that grow with you.Carnegie Life | Our People & Culture | BenefitsAbout The Job:Paid Campaign Specialist (internally known as Social Media Specialists) are responsible for managing paid social media advertising campaigns, including account and campaign setup, audience creation, bidding and budget management, and regular testing for Carnegie’s higher education clients. They also support and mentor Social Media Associates by providing training and feedback on best practices.Duties and Responsibilities:Paid Social Media Campaign ManagementCreate paid social media advertising accounts and campaigns across all platforms per the latest best practicesOptimize paid social media advertising campaigns on a monthly basis for optimal performanceReview Social Media Associates’ tasks, ensuring campaigns are set up optimally and offering feedback and support as neededReporting and AnalysisAnalyze campaign performance effectively based on monthly data trends seen in the platform and Looker Studio dashboards to create monthly client-facing insight notesCraft meaningful recommendations for client review based on campaign data trends that will have a positive impact on performanceInternal TeamworkWork collaboratively in a team environmentShow thought leadership through contributions in team meetings, including bringing forward ideas about process improvements, new best practices, and ways to test new ideas and servicesKeep pace with paid social media industry trends, sharing articles and updates from platform representatives to the teamParticipate in content creation such as social media blogs, webinars, and internal and external resourcesSupervisory ResponsibilitiesAssist with training of Paid Social Media Associates and SpecialistsKnowledge/Skills/Abilities:Excellent attention to detailStrong problem-solving skills and the ability to adapt to new technologiesDemonstrated ability to work as part of a team while simultaneously managing independent workload/tasksAbility to learn quickly and adapt to new and changing technologiesPassion, energy, and enthusiasm for digital marketing and customer service/client successDue to the remote environment, effective communication and time management skills are required, as well as the ability to use/learn multiple technology platforms and switch between them on a regular basisPhysical requirement: Must be able to work at a computer for prolonged periodsCredentials and Experience:Bachelor’s degree required; Marketing/Advertising major or concentration preferredBasic knowledge of the paid digital marketing landscapeProficiency with Microsoft Word, PowerPoint, and Excel2 years of relevant work/internship experience in the paid digital marketing spaceData analysis experience preferred, particularly experience analyzing digital campaign metrics to measure successWorking knowledge of or experience managing paid campaigns within Facebook Ads Manager, LinkedIn Campaign Manager, Snapchat Business Manager, and/or TikTok AdsFamiliarity with Asana or other project management tools a plusCompensationThe salary range for this role is $55,000–$65,000. Your offer will reflect the experience, skills, and qualifications you bring.