Summary:

The Social Media Specialist will be responsible for targeting potentials students through the use of social media as well as other digital properties to ensure lead quality is optimal.

Essential duties and responsibilities:

• Collaborates with Social Media Manager with the development of all digital marketing campaigns, including but not limited to Facebook, Google, Twitter, Yahoo, Bing, Lead Aggregators, Blogs, etc.
• Daily tracking of leads to ensure business goals are met.
• Provide routine reporting on leads, CPL, enrollments and other key metrics.
• Build and maintain social media presence.
• Manage user messages, comments and questions, always assuring a positive image for the brand.
• Manage day-to-day progress of digital marketing planning and execution to make recommendations and optimize for best results.
• Coordinate with internal teams to create landing pages and optimize user experience
• Participates in weekly meeting with Digital Agency to monitor strategy progress.

Minimum Requirements and Quakifications:

• Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, Advertising, E-Commerce, or related field.
• Experience: 2+ years of practical experience in the field
• Analytical, good listener, good communicator, energetic, team player creative, visionary, outstanding
• writing, editing and proofreading skills in both Spanish and English
• Understanding of the social media universe,, including but not limited to: Facebook, YouTube, Twitter, Pinterest, Blogs, Google AdWords, Google Analytics, LinkedIn and Instagram.
• Should possess a passion for digital media that will be infectious among colleagues
• Must be well organized and able to function effectively in a fast-paced environment while managing multiple complex projects simultaneously with overlapping timelines and deadlines.
• Proficient in Microsoft Office
• Experience with content creation tools (e.g., Canva, Adobe Express)
• Knowledge of analytics tools (e.g., GA4, Meta Insights, TikTok Analytics)
• Understanding of online sales KPIs, funnel metrics, and conversion tracking
• Must be able to talk, read and write in English and Spanish
  

Benefits We Offer:

• Medical/Dental/Vision Insurance
• 401(k) with an Employer Match / Paid Time Off
• Short-Term and Long-Term Disability / Group and Supplemental Life & AD&D
• Educational and Professional Development Program

Applicants must meet the minimum requirements to be considered.

"Employer with Equal Employment Opportunity for Women, Minorities, Veterans, and Persons with Disabilities"