Paid Search Marketing Manager: 26-02048

Overview PPC Marketing Manager to lead and optimize paid search marketing initiatives. Serve as the primary liaison between internal stakeholders and the external agency, ensuring PPC campaigns align with business objectives and deliver strong performance. Bring hands-on expertise in Google Ads, campaign optimization, analytics, and project management while collaborating with cross-functional teams to drive continuous improvement and innovation. Job Details Contract: W2 Duration: 12 months (with a high possibility of extension) Location: San Diego, CA (3 days onsite) Pay Range: $53.00–$55.00 per hour Responsibilities Serve as the primary point of contact between internal stakeholders and the PPC agency. Develop and execute paid search strategies aligned with business goals and growth objectives. Review campaign structure, keyword strategy, ad copy, landing pages, and optimization recommendations. Analyze campaign performance and provide data-driven insights and recommendations. Partner with SEO, analytics, creative, and web teams to improve campaign performance. Lead PPC projects, manage timelines, and ensure successful cross-functional execution. Evaluate AI-powered advertising tools, including Smart Bidding and Performance Max. Conduct QA, competitive analysis, and identify opportunities for ongoing optimization. Qualifications & Skills Must Have: 3–4 years of hands-on PPC experience with Google Ads, Microsoft Ads, and other search platforms. Strong knowledge of bid management, keyword strategy, Quality Score optimization, A/B testing, and campaign optimization. Experience with Google Ads, SA360, Adobe Analytics, or similar analytics platforms. Strong project management and stakeholder management skills. Experience 3–4 years of experience managing paid search (PPC/SEM) campaigns, preferably in a consumer technology, eCommerce, or digital marketing environment. Experience collaborating with agencies, cross-functional stakeholders, and using AI-powered advertising tools is highly preferred. Education Bachelor's degree in Marketing, Business, or a related field is preferred. #J-18808-Ljbffr