Paid Search Team Lead

Company DescriptionColeman Furniture has been offering brand-name furniture online since 1999 and has grown to serve thousands of customers across the country. The company operates a few retail websites, including Colemanfurniture.com, which focuses on providing a wide selection of quality furniture at competitive prices while maintaining a strong commitment to customer satisfaction. Unlike many competitors that offer only curbside shipping, Coleman Furniture provides free in-home delivery and full setup on most orders. Professional freight and delivery partners are used, and all furniture is inspected prior to shipping to minimize damages and ensure products meet customer expectations. A responsive customer service team is available by phone, email, and chat to support customers with any questions or concerns.The RoleThe Paid Search Team Lead is a full-time, on-site role based in Brooklyn, NY. This role is responsible for planning, executing, and optimizing paid search campaigns across platforms such as Google Ads and Bing Ads to drive qualified traffic and sales. Day-to-day responsibilities include managing budgets, monitoring performance metrics, conducting keyword and competitor research, and adjusting bids and ad copy to improve ROI. The Paid Search Team Lead will collaborate with marketing, merchandising, and sales teams to align campaigns with business goals and promotional strategies. The role also includes mentoring paid search specialists, implementing best practices, reporting on campaign results, and testing new strategies to enhance overall digital marketing performance.What You’ll DoPlan, build and optimize Search, Shopping and Performance Max campaigns across a large furniture catalogManage budgets and pacing against revenue and ROAS targetsResearch keywords and competitors to find growth and wasted spendAdjust bids, bid strategies and ad copy, and run structured tests on new approachesWork with merchandising and sales to plan promotions, seasonal pushes and inventory prioritiesMentor paid search specialists, review their work and set team best practicesReport on performance and explain to leadership what’s working, what isn’t and what you’re changingWhat You Bring5+ years of hands-on paid search experience, ideally in e-commerce or retailExperience managing large budgets and product catalogsStrong command of Shopping campaigns, product feeds and Merchant CenterExperience leading or mentoring other marketersClear communication with people who aren’t marketersInnovative problem solver mindsetSelf-starter mindset with the ability to take ownership of numerous, fast-moving projectsA data-driven mindset with outstanding analytical skills Nice to HaveExperience in home furnishings and/or high ticket itemsSalary135-175k annual salary, commensurate with experienceBenefitsMedical, dental & vision insurance Life insurance 401k, with a 4% match  Paid vacation, sick leave, holidaysPaid parental leaveEmployee discountsAnnual financial planning session with Morgan StanleyWhat We Value: At Coleman Furniture Group we look for people who match our values. Bring Their Spark: you show up reliable, positive and ready to share ideas. You Get It Done by owning your work, moving with urgency and fixing problems at the root. You're a Team Player who pull your weight, communicates clearly and helps without being asked. And you’re Always Growing: you build new skills, welcome feedback and look for better ways of doing things. If that sounds like you, we’d like to hear from you!