Responsibilities:Plan, create, and manage paid advertising campaigns on Google Ads, Facebook, Instagram and other digital platforms to drive conversions and revenueIdeate, build & execute customer lifecycle campaigns (Automated & Non-Automated) to increase repeat purchase & LTV from existing customersMeasure campaign analytics to improve efficiency of campaigns– maximize revenue, conversions, engagement metricsInnovate & drive new marketing initiatives to build app base, customer engagement & stickinessCoordination with Stakeholders for Campaign Execution: closely with Site, Design & Copy teams to execute all campaignsSkills Required:A graduate with 4+ years of relevant experience in Meta & GoogleExperience in campaign planning, execution, and measurement KPIs for automation tools like Netcore/Clevertap/WebEngage etcExperience on working with both App & WebsiteGood working knowledge of MS Excel, Google Analytics, and similar data analytics toolsQuick learner and highly action-orientedInterested candidates please send your resume at anamika.kushwaha@fabindia.net