This role will be responsible for planning, executing, and optimizing paid digital campaigns, email marketing, and SMS initiatives across various platforms to drive revenue growth and customer engagement.

• Develop and execute paid advertising strategies across Meta, Google Ads, TikTok, Amazon Ads, and other platforms.
• Manage and optimize email and SMS marketing campaigns, including segmentation, automation, and performance tracking.
• Manage and optimize product listing pages for DTC and Amazon.
• Optimize ad spend to maximize ROAS, CPA, and LTV while maintaining brand positioning.
• Work closely with creative teams to develop high-performing ad creatives, landing pages, email content, and conversion-focused messaging.
• Monitor, analyze, and report on campaign performance, providing insights and recommendations for continuous improvement.
• Implement A/B testing on ads, audiences, emails, SMS, product pages and landing pages to improve conversion rates.
• Develop and execute customer retention strategies through targeted email flows and SMS outreach.
• Manage and optimize Amazon Ads campaigns to increase visibility and sales on the platform.
• Research industry trends and competitor strategies to keep our marketing efforts ahead of the curve.
• Manage budget allocation and forecasting to ensure efficient spend and scaling opportunities.

Requirements

• At least 2 years of experience in performance marketing, digital advertising, email marketing, and SMS marketing in the beauty, skincare, or personal care industry
• Proficiency in Meta Ads Manager, Google Ads, TikTok Ads, Amazon Ads, and other paid media platforms.
• Strong understanding of email and sms platforms (Klaviyo, Attentive, or similar) and analytics tools (Google Analytics, Shopify analytics, etc.).
• Experience in conversion rate optimization (CRO), email automation, and landing page testing.
• Ability to work with creative teams to produce engaging, high-converting ad and email content.
• Strong data analysis skills with the ability to make informed decisions based on performance metrics.
• Passion for beauty, digital marketing, and growing brands through performance-driven strategies.
• Collaborative, open minded and able to thrive in a fast-paced startup environment.
• In office 4 Days a week.

Benefits

• Competitive Compensation
• Discretionary Bonus
• Health/Dental/Vision Contribution
• Paid Time Off
• Casual Working Environment