Performance Marketing Specialist

Performance Marketing AnalystAbout Us:Headlight is a performance marketing agency focused on scaling consumer products through industry-leading performance advertising, creative, and analytics services. We work with both innovative start-ups and global brands on an integrated partnership model built on world-class execution and deep strategic collaboration.We are a fully remote company with teammates across the United States and Canada and pride ourselves on a no BS culture. We are looking for driven, ambitious self-starters who can help us execute on our mission to build a category-leading company that evolves the agency model and pushes the boundaries of digital advertising.Position Overview:We are seeking an ambitious and results-driven Performance Marketing Manager to manage and optimize performance campaigns across various platforms, ensuring maximum ROI for our clients. The ideal candidate will have hands-on experience with digital advertising platforms, a strong interest in data analysis and strong analytical skills, and a natural curiosity for the craft of performance marketing.This role requires an analytical yet creative mindset, a burgeoning understanding of digital marketing, and the ability to work collaboratively with cross-functional teams.Responsibilities:Own channel-level execution and strategy, collaborating closely with a growth manager and director to deliver exceptional growth results for a portfolio of exciting clients in their growth phaseExecute and manage paid media campaigns on platforms such as Google Ads, Meta, TikTok, CTV, YouTube, and a variety of othersConduct audience segmentation, creative testing, and constant experimentation to drive performance improvementsMonitor campaign performance metrics (CPA, ROAS, etc.) and implement optimizations to achieve client goalsCollaborate and communicate directly with the client’s team- taking performance reports, implementing insights to communicate the “why” things are happening, and what the next steps areDraw insights from creative testing, and collaborate with creative teams to inform and guide exceptional campaign assets and creative strategy.Stay updated on the latest trends, tools, and strategies in paid media and digital marketing.Manage budgets and time effectively, ensuring spend aligns with campaign goals and timelines.Qualifications:1-3 years proven experience managing paid media campaigns across multiple platforms, like Google Ads and Meta Ads.A passion or natural curiosity for digital marketing, and an inner drive to take channel knowledge to learn and improve into a T-shaped marketer.Proficiency in tools like Google Ads, Meta Business Manager, and Google Analytics.Demonstrated ability to analyze data, draw actionable insights, and make data-driven decisions.Practical measurement knowledge: pixel/CAPI basics, UTMs, conversion events, GA4 fundamentalsExceptional organizational skills, with the ability to manage multiple projects and deadlines.Strong communication skills in English - both written and verbal - to be able to explain performance changes and next steps in plain language to clientsPreferred candidates might have:Experience working in an agency environment or managing multiple clients simultaneouslyInterest in AI tools and/or creative endeavorsExperience marketing appsExperience operating with annual media budgets of $10M+ Compensation, Benefits & Perks:Competitive salaryFully remote work environment401(k)Unlimited PTOPays 100% Health, Vision & Dental Insurance for US EmployeesPays 100% Health, Vision & Dental Insurance for Canada-based EmployeesOpportunities to travelWork anywhere! — We are a 100% remote company (even prior to COVID)