Performance Marketing Specialist

Company Description FourWebGroup is a full-service digital agency that provides end-to-end solutions across strategy, creative, and performance marketing. The team collaborates with clients to design data-driven campaigns that grow brand awareness and drive measurable results. Working with a variety of industries, FourWebGroup offers opportunities to engage with diverse projects and digital channels. The agency values innovation, collaboration, and continuous learning, creating an environment where marketing professionals can refine their skills and advance their careers.Role Description The Performance Marketing Specialist is a full-time, on-site role based in Fairfield, NJ. This role is responsible for planning, executing, and optimizing performance-driven digital campaigns across channels such as paid search & paid social. Daily activities include managing campaign setup, tracking, and reporting; analyzing performance data; and making recommendations to improve ROI and conversion rates. The specialist will collaborate with account managers and production team members to align campaigns with client objectives and ensure consistent messaging. Additional responsibilities include managing budgets, preparing performance dashboards, and staying up to date with platform updates and best practices.QualificationsCandidates should possess strong Communication and Customer Service skills to collaborate with internal teams and communicate clearly with clients.Candidates should possess solid Market Research and Marketing Strategy skills to identify audience segments, assess trends, and design effective performance campaigns.Candidates should possess conversion-focused skills to support lead generation, pipeline growth, and revenue-focused campaign objectives.Candidates should have experience with digital advertising platforms (e.g., Google Ads, Meta Ads Manager), analytics tools (e.g., Google Analytics & Search Console), and campaign tracking.Candidates should demonstrate proficiency in data analysis, reporting, and optimization, including A/B testing and performance forecasting.Candidates should have strong organizational skills, attention to detail, and the ability to manage multiple campaigns and deadlines simultaneously.Experience in an agency environment is preferred