Performance Specialist

Remote - West Coast Preferred (Pacific or Mountain Time) · Direct Hire Our client is a boutique, tight knit, litigation firm focused on Family, Civil and Employment Law and looking to bring paid acquisition in house. The firm is moving on from its outside PPC agency and seeking a localized, PPC pro to own the channel with real strategy, real budget, and real autonomy behind it. This is hands on strategy through execution with meaningful monthly ad spend and reporting to the CEO. She's seeking someone who has experience targeting high net worth individuals and is eager to learn and grow.What Success Looks LikeStronger, more consistent client acquisition, with bonus upside for exceeding performance targetsLower CPC, CPL and increase conversionsCreate content and campaigns that genuinely connect with a Silicon Valley/Bay Area high-net-worth audienceStrong communication - create trusted reporting that leadership can act on without needing to interpret a huge data set themselvesA structured A/B testing rhythm across ad copy and organic and AI-driven search (they are working with a website agency who helps with SEO too)What You'll OwnManage and optimize Google Ads and Yelp campaignsDevelop and execute PPC strategies to increase qualified consultationsConduct keyword research and competitor analysisCreate compelling ad copy and landing page recommendationsMonitor budgets, bids, Quality Scores, and conversion metricsTrack ROI and cost per lead across campaignsSet up and manage conversion tracking through Google Analytics, Tag Manager, and call tracking softwarePerform A/B testing on ads and landing pagesWorking exposure to AEO, as client discovery is increasingly running through AI platformsKeyword research, competitor analysis, and ad copy that convert a high-net-worth, consultation-driven audienceBringing new tools and ideas to the table — the firm is actively open to additions to its current stackWhat You BringExtensive, hands-on experience running paid search campaigns — personally built and run, not solely overseen through an agencyStrong localized digital marketing experienceSEO working exposureExposure to AEO and how AI platforms are reshaping service discoveryExperience marketing to high-net-worth individuals; law firm experience, especially family law, is a huge plus!A self-starter mentality who is hungry to grow and stays current on industry trends without needing to be promptedComfort operating with a lean teamExcellent written communication and a proactive styleDOE: 85-140k (can be flexible for the right person) + performance bonus + benefits