Summary: Seeking an experienced Product Marketing Manager with a background in digital advertising or B2B software to drive product positioning, go-to-market strategies, and sales enablement. This role involves close collaboration with product, marketing, and sales teams to develop effective product messaging and promote adoption and revenue growth.

Position Info:

• Title: Product Manager
• Client: Walmart Inc.
• Duration: 6 Months
• Location: Hoboken, NJ 07030
• Work Mode: Onsite

Responsibilities:

• Collaborate with product management to align customer needs into actionable product features and benefits.
• Develop go-to-market (GTM) strategies, including positioning, storytelling, use cases, and sales enablement materials for product launches.
• Create product positioning and messaging for various sales and marketing materials, such as case studies and pitch decks.
• Conduct and analyze market research to derive insights and support customer-focused strategies.
• Partner with product stakeholders to create MRDs and PRDs, defining product priorities and requirements.
• Plan and execute product launch programs across different stages (alpha, beta, general availability) to maximize product adoption.

Skills/Qualifications:

• 5 7 years of experience in product marketing, with 3+ years in digital advertising or B2B software.
• Preferred Experience: Adtech, martech, and related digital media, SaaS, or agency technologies.
• Strong knowledge of advertising platforms and technologies used by advertisers and brands.
• Proven ability to work cross-functionally with product management, marketing, and sales teams.
• Excellent written and verbal communication skills; analytical and data-driven mindset.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word, and Outlook).
• Ability to thrive in a fast-paced, evolving environment, with a strategic, outcome-focused approach.