Position: Product Manager with SEO exp

Location: Springfield, MO (Onsite)- 5 Days a week)

Duration: Contract

About the Role

We are looking for a Technical SEO Product Lead to drive our organic growth strategy by blending deep SEO expertise with a product management mindset. This role sits at the intersection of SEO, product development, data analytics, and engineering, requiring a highly strategic and execution-focused leader who can scale our search performance through technical innovation.

You will work closely with engineering, product management, marketing, and data teams to define and execute an SEO-driven product roadmap that enhances our search visibility, increases organic traffic, and optimizes the overall search experience.

Key Responsibilities

SEO Strategy & Execution

• Develop and execute a technical SEO roadmap focused on crawlability, indexability, and structured data optimizations.
• Own and manage the SEO product backlog, prioritizing initiatives based on business impact and feasibility.
• Collaborate with product and engineering teams to implement SEO-friendly site architectures, internal linking, and navigation structures.
• Identify and execute site performance optimizations (page speed, Core Web Vitals, rendering, etc.).
• Conduct technical SEO audits, diagnose issues, and implement scalable solutions.
• Stay ahead of search engine algorithm updates and adjust strategies accordingly.

SEO Data Analysis & Insights

• Leverage tools like Google Search Console, Google Analytics, Screaming Frog, SEMrush, Ahrefs, Botify, and Looker to monitor site performance and uncover insights.
• Develop SEO KPIs and dashboards to measure performance and report on organic search impact.
• Conduct A/B testing and experiments to validate SEO hypotheses and continuously optimize.

Product & Engineering Collaboration

• Work with engineers to build scalable SEO infrastructure, ensuring SEO best practices are integrated into development cycles.
• Define SEO requirements for new features and ensure proper implementation.
• Lead discussions on JavaScript SEO, rendering challenges, and log file analysis.

Content & Schema Optimization

• Develop and implement structured data (Schema.org, JSON-LD, etc.) to enhance rich results.
• Collaborate with content teams to optimize existing and new pages for search intent.
• Work on entity-based SEO and semantic search strategies to improve topical authority.

Must-Have Skills & Experience

• 5+ years of experience in technical SEO, with a proven track record of driving organic growth.
• Strong technical knowledge of HTML, CSS, JavaScript, and web development principles.
• Experience with SEO for large-scale websites, including eCommerce, SaaS, or content-heavy platforms.
• Hands-on expertise in Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, etc.
• Deep understanding of crawling, indexing, Core Web Vitals, page speed optimization, and log file analysis.
• Proficiency in structured data (JSON-LD, Schema.org) implementation.
• Experience working with CDNs, sitemaps, robots.txt, hreflang, and canonicalization.
• Strong analytical mindset, experience using SQL, Python, or data visualization tools for SEO insights.
• Ability to work cross-functionally with engineers, product managers, and content teams to drive SEO initiatives.

Bonus Skills

• Experience in AI-driven SEO strategies (GPT-based content, entity recognition, etc.).
• Familiarity with Headless CMS, server-side rendering (SSR), and JavaScript frameworks like React, Angular, Vue. Preferred Vue Js
• Understanding of programmatic SEO and automated content strategies.
• Experience with SEO localization and international SEO best practices.
• Knowledge of search APIs, web scraping, and SEO automation.