Product Marketing Manager

Product Marketing Manager The Product Marketing Manager is responsible for shaping how our products are brought to market and perceived by customers. This role bridges Product, Sales, and Marketing to develop compelling market strategies that drive awareness, adoption, and long-term customer success. By combining customer insights, market intelligence, and strategic storytelling, the Product Marketing Manager ensures our solutions are positioned to solve real business challenges and stand out in a competitive marketplace. This individual is a collaborative leader who influences go-to-market strategy, champions the customer perspective, and helps accelerate business growth through effective product marketing initiatives. Responsibilities Develop and maintain product positioning and messaging for assigned product lines within our self‑service retail portfolio, in close collaboration with the Senior Director of Product Marketing. Plan and lead product launches end to end, coordinating cross‑functional work across product, sales, content, and design. Build and maintain sales enablement materials that support the field: positioning docs, pitch decks, talking points, case studies, one‑pagers, FAQs, and product videos. Develop a strong understanding of our customers. Learn how vending and convenience operators evaluate and buy, and bring that perspective into positioning, messaging, and launch planning. Support market and competitive intelligence efforts, with win/loss analysis as a core input. Track competitive movement and translate findings into actionable guidance for the sales team. Contribute to pricing and packaging discussions across the portfolio, bringing the market and customer perspective into those decisions. Measure launch and campaign performance and apply those learnings to improve future work. Represent our products through speaking opportunities, industry events, and internal education sessions. Actively contribute to building our AI practice in product marketing, including research, content development, and competitive analysis, and share what works with the broader team. Support product adoption and retention efforts, with emphasis on software solutions, by clearly communicating the benefits of our tools to new and existing customers. Requirements 3 to 5 years in product marketing, ideally in B2B SaaS or B2B payments. Experience in vertical or business management software is a strong fit. Demonstrated ability to take complex software, hardware, or payments solutions and translate them into clear, compelling value propositions. A track record of marketing to SMB and mid‑market buyers, with an understanding of how operators and business owners evaluate and make purchasing decisions. Demonstrable experience using AI in day‑to‑day marketing work. We’re looking for someone who uses AI to work more effectively, builds repeatable workflows, and applies good judgment about when and how to use it. Strong written communication skills, with the ability to make complex topics accessible to a non‑technical audience. Collaborative by nature, with experience working across product, sales, and content teams. Bachelor’s degree in marketing or a related field preferred. Experience with Adobe Creative Cloud, Marketo, HubSpot, and Salesforce a plus. #J-18808-Ljbffr