• Assist with Product Development, including the development, evaluation and follow-through for new beauty products, formula improvements, packaging and accessories.
• Develop and execute go-to-market strategies for new product launches, ensuring alignment with brand positioning and business objectives.
• Manage and optimize product listing pages for DTC and Amazon.
• Conduct market research to identify trends, customer insights, and competitive analysis to inform product development and marketing strategies.
• Craft compelling product messaging, positioning, and storytelling that resonates with our target audience.
• Collaborate with creative teams to develop marketing assets, including product packaging, website content, email campaigns, and social media content.
• Work closely with digital marketing to optimize paid advertising, influencer partnerships, and organic content strategies.
• Partner with retail and e-commerce teams to drive sell-through, including creating product education materials, promotional campaigns, and merchandising strategies.
• Monitor product performance and customer feedback to refine marketing strategies and identify opportunities for growth.

Requirements

• At least 2 years of experience in product marketing within the beauty, skincare, or personal care industry
• Knowledge and experience in managing product development projects
• Excellent storytelling and copywriting skills with a keen eye for brand voice and aesthetics
• Strong understanding of digital marketing and e-commerce strategies
• Passion for beauty, trends, and consumer behavior
• Collaborative, open minded and able to thrive in a fast-paced startup environment
• Strong attention to detail and excellent written communication skills are a must
• In office 4 Days a week

Benefits

• Competitive Compensation
• Discretionary Bonus
• Health/Dental/Vision Contribution
• Paid Time Off
• Casual Working Environment