Product Marketing Manager/Director

Product Marketing Manager/Director A-CAP is a leading provider of capital and third-party asset management solutions. Through our synergistic platform of insurance carriers, reinsurers, and asset management businesses, A-CAP delivers tailored capital solutions to individuals, insurance companies, and small- to medium-sized businesses. A-CAP's Core Business Includes: Capital Solutions Commercial Real Estate Third-party Asset Management Private Credit Primary Insurance Carriers Accredited Reinsurers Product Marketing & Go-to-Market Strategy Develop and execute strategic marketing initiatives for annuity and life insurance products across independent agent, bank, and broker-dealer distribution channels Partner with sales and distribution leaders to craft compelling product positioning and advisor-focused messaging that drives engagement and sales growth Lead go-to-market strategy and launch execution for new products, product enhancements, and strategic campaigns Translate complex insurance concepts into clear, compelling, advisor-friendly marketing materials and sales enablement tools Create and oversee high-impact marketing campaigns across digital, print, social media, email, webinars, conferences, and live events Content & Sales Enablement Develop compelling product collateral including: Product guides Competitive analyses and scorecards Sales presentations Rate sheets Campaign materials Thought leadership content Advisor education resources Ensure all materials remain current, compliant, and aligned with evolving market dynamics Market Intelligence & Competitive Positioning Monitor industry trends, regulatory developments, competitor offerings, and emerging opportunities within the annuity and life insurance landscape Conduct market research and competitive analysis to strengthen product differentiation and advisor value propositions Analyze campaign performance and distribution feedback to optimize marketing effectiveness and improve business outcomes Cross-Functional Leadership Collaborate closely with marketing, sales, operations, compliance, customer service, and third-party administration teams Support advisor and wholesaler education initiatives with effective training and sales enablement resources Engage with external partners, advisors, and distribution relationships to gather marketplace insights and strengthen product adoption Regulatory & Compliance Partnership Ensure all marketing communications meet industry regulatory standards and internal compliance requirements Stay current on evolving insurance and financial services regulations impacting annuity and life products What You Will Need 5+ years of product marketing experience within the insurance or financial services industry. Candidates with experience from the following environments are preferred: Insurance carriers IMO/FMO organizations Broker-dealers Wealth management and retirement firms Financial services marketing organizations Distribution and product strategy teams focused on annuities and life insurance Strong expertise in annuities and life insurance products, including product positioning, advisor marketing, and distribution strategy Deep understanding of independent distribution, broker-dealers, banks, IMOs/FMOs, and financial advisor sales channels Proven success developing and executing product marketing campaigns that drive growth and engagement Exceptional communication, presentation, and storytelling skills with the ability to simplify complex financial concepts Experience building marketing and sales enablement materials that support advisor education and product adoption Strong analytical mindset with the ability to use market insights and performance data to guide strategy Highly organized, collaborative, and execution-oriented with the ability to manage multiple priorities in a fast-paced environment Bachelor's degree in Marketing, Business, Finance, or related field required CFP®, CLU®, ChFC®, or other industry designations are a plus Position Type and Expected Hours of Work This is a full-time position. Days and hours of work are Monday through Friday, 9:00 a.m. to 6:00 p.m., 40 hours weekly, or as otherwise arranged with the manager of the department. US Work Authorization Is Required Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time. EEO Statement A-CAP is an Equal Opportunity Employer and does not discriminate in recruiting, hiring, promotion or any other personnel action based on the basis of race, ethnicity, national origin, color, sex, gender, gender identity or expression, sexual orientation, religion, age, disability, veteran status, or any other basis covered by appropriate law. We comply with the laws and regulations set forth in the Know Your Rights poster. All employment is decided on the basis of qualifications, merit, and business need. To request an accommodation, contact and we will make every effort to respond to your request within 48 business hours to work towards a positive solution. Disclaimer The above is intended to describe the general content of and requirements for the performance of this job. It should not be construed as an exhaustive statement of duties, responsibilities, or physical requirements. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.