Production Strategist & Digital Marketing Manager- Pharma (Hybrid, Lawrenceville, NJ)

We are seeking a Production Strategist & Digital Marketing Manager for a global pharmaceutical company. You will be responsible for gathering estimates on production work efforts across tactics, based on established brand and engagement strategy plans for the upcoming year, ensuring tactical campaigns aligned with the strategy are carried through and executed in the proper cadence, fed by content module approval and tactical activity calendar updates. Drive seamless interaction between the business (e.g., brand, medical, BI&A), the rest of the WEPCC team, and Business Info and Analytics (matrix teams and agencies. Partners with business and other WCC functions (e.g., sales, meetings/congresses) on the development of channel-agnostic engagement and content strategy followed by a more specific digital channel strategy to meet business and customer needs. Delivers channel insights and recommendations for ongoing optimization of business plans. Leads cross-functional matrix structure to pull through digital brand campaigns, tactics, and programs - driving operational effectiveness, business impact, and meeting objectives. Leverage Digital Capabilities and New ways of working principles, standards, and best practices to drive customer engagement for the business. Examples include and are not limited to CRM, web-sites, IVAs, l, social media, Remote Engagement and Search Engine Marketing. Other examples to be identified based on business/customer needs and prioritized according to the Capabilities Roadmaps

This is a 40-hour per-week, 12-month contract (extensions possible), 50% onsite role in Lawrenceville, NJ.

This is a W2 role as a Stage 4 Solutions employee. Health benefits and 401K are offered.

Responsibilities:

• Obtains Production estimates for a book of work for a series of brands or Therapeutic area provides the Production Management Lead with ongoing financial reporting across production/execution, reconciles on monthly basis.

• Cross-collaborates on the content planning timing in order to execute required campaigns.

• Collaborates with Capability Leads, IT and Engagement Planner to schedule resources and plan executions.

• Tracks 8 stages of cycle of campaigns and coordinates across the matrix to meet deadlines where timing may be challenged.

• Is aware of KPIs and is informed of campaign analytics with Business Intelligence & Analytics to help assess content performance to prepare for course corrections and enhancements.

• Champion of Projects within Veeva and Presenting work in PREP

• Performs QA and spot checking across materials for both digital and print.

• Responsible for IVA and Email pushes to market

• Runs or attends status meetings for Brand or Therapeutic area with matrix participants.

• Will learn Tools used to support project management, workflow, timelines, finances, etc. and inform improvements needed and in some cases lead a project with IT.

• Serves as a dedicated digital engagement point-of-contact for Brand Team members and Agencies. Ensure seamless execution of business strategy.

• Lead execution of digital campaigns/tactics. Provides input on functional plans.

• Collaborate with business leads across the alliance and WCC counterparts (e.g. field/congress & patient engagement partners.

• Collaborate with AOR analytics team to ensure KPI identification, measurement plans and optimization of digital programs.

Requirements:

• 3+ years in marketing and/or activation in large complex organization

• 2+ years of Print and Digital marketing management planning and budget allocation experience. HCP experience more than DTC.

• 2+ years Project Management experience (PMP not required, but ideal)

• Campaign Marketing and familiarity with Agile Principles

• Understanding marketing data performance and how it informs decision-making.

• Familiar with marketing asset specifications, templates, content management systems, workflows

• Experience managing external vendors, budgets, and invoicing including vendor performance management.

• P&L or knowledge of Budget Management required

• Experience with all pharma marketing and launch scenarios, a plus

• Bachelor's degree

Please submit your resume to our network at (please apply to the Production Strategist & Digital Marketing Manager- Pharma (Hybrid, Lawrenceville, NJ) role).