Regional Sales Representative

The Hardware & Home Improvement Sales Representative is an outside, field-based sales position responsible for driving sales growth through regular travel and face-to-face engagement with retail partners, contractors, distributors, and end users.

This is not a traditional office-based or inside sales position. The successful candidate will spend time traveling throughout an assigned territory, visiting hardware stores, home centers, lumberyards, distributors, contractors, and other customers. The role requires the ability and willingness to travel regularly, manage an independent schedule, conduct in-person sales calls, develop new business, and build strong customer relationships in the field.

The position combines outside sales, account development, territory management, merchandising, and customer support. The representative will work independently while actively developing new business opportunities, expanding product placement, increasing market share, and strengthening relationships with existing customers.

Key Responsibilities

• Travel regularly throughout an assigned territory to conduct in-person customer visits and sales calls.
• Develop and maintain relationships with hardware stores, home centers, lumberyards, distributors, contractors, and end users.
• Identify new business opportunities and secure new accounts and product placements.
• Conduct regular face-to-face meetings with customers and prospects.
• Visit retail locations to evaluate product placement, merchandising, inventory, and sales opportunities.
• Present products, programs, and sales initiatives to customers and prospects.
• Manage and grow existing accounts while actively prospecting for new business.
• Attend trade shows, dealer markets, customer meetings, and other industry events as required.
• Provide market feedback, competitive intelligence, and customer insights to management.
• Maintain accurate customer and activity records within the company CRM system.
• Support customers remotely by phone, email, and virtual meetings when needed.

Position Requirements

• Willingness and ability to travel extensively within an assigned territory.
• Comfortable spending the majority of the workweek in the field visiting customers and prospects.
• Valid driver’s license and reliable transportation.
• Strong communication, presentation, and relationship-building skills.
• Self-motivated and able to work independently with minimal supervision.
• Ability to manage a territory, plan travel efficiently, and prioritize sales activities.
• Previous sales, customer service, retail, hardware, construction, or related industry experience is helpful but not required.
• Entry-level candidates with a strong work ethic, professional attitude, and willingness to learn are encouraged to apply.

This position is best suited for an individual who enjoys being on the road, meeting customers face-to-face, developing relationships, and building a sales territory through consistent field activity.