Sales Development Representative

Company Description Plant-A Insights Group is a market research firm that conducts independent, large-scale ranking studies with leading publishers such as Newsweek, Business Insider, and USA TODAY. The company surveys more than 300,000 individuals in the United States each year and analyzes over 1 billion data points to deliver fact-based guidance for businesses and consumers. Rankings are based solely on research and methodology, with no fees required for placement. The team includes researchers, machine learning experts, and entrepreneurs across Germany, the USA, the UK, and India, supported by an experienced advisory board. Plant-A Insights Group strives to be a leading provider of research-driven insights across industries and to build better technology in partnership with major media brands.

Role Description The Sales Development Representative is a full-time, on-site role based in New York, NY. This role is responsible for identifying and qualifying new business opportunities through targeted outreach, prospecting, and follow-up with leads generated from marketing campaigns and research-driven initiatives. The Sales Development Representative will conduct discovery calls, nurture relationships with prospective clients, and schedule meetings or demos for the sales team. Day-to-day tasks include maintaining accurate records in CRM tools, preparing concise sales briefs, collaborating with marketing and research teams to refine messaging, and supporting the overall sales pipeline. The role involves consistent communication with prospects, coordination with internal stakeholders, and contributing to revenue growth in a fast-paced, data-focused environment.

Qualifications

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• Demonstrated skills in Inside Sales and Lead Generation to identify, qualify, and advance new business opportunities.
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• Strong Communication abilities, including clear spoken and written communication and active listening in client-facing interactions.
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• Proven experience in Sales and Business Development, with a focus on building and managing a pipeline of prospects.
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• Comfort working with CRM systems and sales productivity tools; ability to manage data, track activities, and report on results.
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• Ability to understand and explain research-based products and insights to business stakeholders in a concise, value-driven manner.
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• High level of professionalism, resilience, and motivation in a target-oriented environment.
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• Bachelor’s degree in Business, Marketing, Communications, or a related field, or equivalent practical experience.
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• Prior experience in B2B sales, media, or market research is beneficial but not required.
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