Sales Development Specialist

About Scale Digital

Scale Digital helps growing brands improve paid media performance through sharper measurement, creative testing and practical account audits. We look past headline results to find what is driving new customer growth and what is holding it back.

We’re looking for someone to own the early sales journey, from the first conversation through discovery and the handoff to our audit team.

The role:

You’ll find and respond to potential clients, run discovery calls, decide whether there is a strong fit, and keep each opportunity moving in our CRM.

You will:

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• Build target lists and start conversations by email, phone and LinkedIn.
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• Respond to inbound enquiries and follow up with leads who have not booked.
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• Book and lead discovery calls with business owners and marketing decision-makers.
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• Understand their growth goals, current advertising, monthly spend, challenges and decision process.
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• Assess fit on the call, using judgment rather than a rigid spend threshold.
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• Record clear call notes and keep the lead and deal stages accurate in HubSpot.
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• Help missed calls get rebooked and follow up when a prospect goes quiet.
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• For suitable opportunities, request ad-account access and coordinate the handoff to the audit team.
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• Explain the next step to the prospect so they know what the audit will involve.
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If someone is not a fit, you’ll record why and follow the referral process where appropriate. Once the audit is ready, the sales team take the opportunity through presentation, proposal and close.

What good looks like:

Success is a steady flow of well-understood opportunities that complete discovery and are ready for an audit. We care about the quality of your questions, your judgment on fit, the prospect’s experience and the accuracy of your HubSpot records, not just the number of calls booked. It's all about OUTCOMES!

About you:

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• You’re comfortable starting conversations and leading a call.
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• You listen carefully, ask direct questions and can uncover the real business problem.
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• You can discuss commercial numbers confidently without treating a checklist as a substitute for judgment.
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• You write clear follow-ups and keep your commitments.
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• You’re organised enough to manage several opportunities without losing context.
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• You’re curious about e-commerce, paid media and how brands grow.
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• You have experience in business development or sales.
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• You have Paid Performance Experience and/or understanding.
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• You have eCommerce experience and/or understanding.
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What matters most is that you can earn trust, qualify thoughtfully and move a good opportunity to the next stage.