Sales DirectorThe Sales Director (SD) is responsible for leading, coaching, and developing a team of Sales Representatives covering an assigned customer and prospect base. This role owns revenue performance and execution across: outbound sales activity, new business acquisition, warranty sales, and adherence to defined activity standards. The SD ensures consistent sales execution, pipeline discipline, and customer experience.Sales Leadership and Team ManagementLead, coach, and manage a team of Sales RepresentativesSet clear expectations for performance, activity standards, and sales behaviorsConduct regular 1-on-1's coaching, call reviews, pipeline reviews, and feedbackRecruit, onboard, and develop sales talent to meet the business needsActivity Standards and ExecutionEstablish, monitor, and enforce daily and weekly activity standardsEnsure consistent execution of sales processes across the regionDrive productivity and effective time management across the sales teamIdentify performance gaps and implement corrective action plans as neededRevenue Growth and New Business DevelopmentOwn revenue, margin, new business and warranty sales performance.Drive new business through disciplined outbound prospecting and lead conversionEnsure each representative maintains a healthy and actionable sales pipelinePartner with team on key deals, strategic accounts, and complex negotiationsWarranty Sales LeadershipDrive consistent promotion and sale of warranty productsEnsure warranty attachment and revenue targets are achievedCoach the team on value-based warranty selling and objection handlingReporting and Performance ManagementTrack, analyze, and report regional performance against key KPIsUse data and dashboards to drive accountability and continuous improvementPrepare and present regional updates to senior leadershipEnsure CRM accuracy and compliance across the sales teamQualificationsProven experience managing a sales teamStrong understanding of outbound sales model and sales processesDemonstrated success in business development and value-added product salesHands-on coaching and performance management capabilityStrong analytical, communication, and leadership skillsExperience using CRM and sales performance management toolsAbility to travel within the assigned region as required