Role: Regional Sales Manager - Western U.S. Territory Reports To: Director of Sales Candidates must reside in one of the following western states and be located near a major airport: Washington, Montana, Wyoming, Idaho, Oregon, California, Nevada, Utah, Colorado, Arizona, New Mexico, or Texas. JOB OVERVIEW: At CRC, we design, engineer, and manufacture innovative solutions for critical environments. Our products are built to measure key parameters and are trusted in leading hospitals and research facilities globally. We prioritize superior user experience, ensuring efficient space management and an intuitive interface that provides clear, unambiguous indications of essential environmental conditions. We are seeking a Regional Sales Manager (RSM) to help grow and support CRC’s footprint within the Western U.S. This role blends relationship-building, territory expansion, technical sales, and channel partner support. Person will work directly with our channel partners who sell our products to the end client. This includes educating, training, being the SME on channel partner sales calls with the end client, attending trade shows, webinars, etc. KEY RESPONSIBILITIES: Drive new business growth through strategic engagement with engineers, contractors, and facilities Manage and support CRC’s channel partners and key accounts within your region Deliver technical sales presentations and lead solution-based selling initiatives Identify high-potential projects and guide them from design through post-installation support Collaborate closely with internal application engineers and marketing to deliver a seamless customer experience Facilitate and attend trade shows, webinars, and training events to stay ahead of industry trends DESCRIPTION OF KEY QUALIFICATIONS: Industry Experience: HVAC or Building Automation Sales Ideal candidates should have a minimum of five (5) years of sales experience in the HVAC or building automation industry. Experience with airflow and pressure management systems is strongly preferred. The candidate should be comfortable navigating complex mechanical environments and understand the sales cycle related to engineered products in commercial or institutional facilities. Channel Partner & Territory Management We are seeking individuals with a proven ability to manage sales through channel partners, managing exclusive territory for each channel partner. The candidate should demonstrate experience in building and maintaining long-term relationships across a sales territory. Bonus if they’ve worked in a multi-state or regional capacity supporting indirect sales. Technical Aptitude While the role does not require engineering credentials, the candidate must possess the ability to understand, explain, and sell technical concepts. Especially those related to HVAC airflow, pressure, and critical environment controls. They should be comfortable engaging in conversations with engineers, facility managers, and contractors and translating product capabilities into value-based solutions.