Benefits:

• Competitive salary
• Paid time off
• Bonus based on performance

Role Overview

The Sales Manager is responsible for leading, coaching, and scaling the sales team while driving profitable revenue growth. This role sits at the intersection of sales, procurement, and operations and is accountable for pricing discipline, customer retention, and execution consistency.

The Sales Manager ensures sales efforts align with inventory availability, market conditions, margin targets, and company strategy.

Key Responsibilities

Sales Leadership & Team Management

• Lead, coach, and manage sales representatives and sales support staff
• Set clear sales goals, expectations, and accountability metrics
• Conduct regular one-on-ones, pipeline reviews, and performance evaluations
• Recruit, onboard, and train new sales team members
• Enforce sales processes, pricing discipline, and communication standards

Revenue Growth & Account Management

• Grow revenue across existing accounts through volume expansion, product mix, and frequency
• Develop and execute strategies for acquiring new wholesale customers
• Maintain strong relationships with key accounts and decision-makers
• Support sales team on high-level negotiations and major opportunities
• Monitor customer concentration and mitigate revenue risk

Pricing, Margin & Market Strategy

• Partner with buying and procurement to align pricing with market conditions
• Ensure margin targets are met while remaining competitive
• Approve exceptions, special pricing, and contract deals
• Monitor market trends, seasonality, and competitive dynamics
• Educate sales team on market movements and product positioning

Cross-Functional Coordination

• Work closely with operations, logistics, and QC to ensure service reliability
• Resolve escalated customer issues related to pricing, quality, or service failures
• Ensure accurate forecasting to support purchasing and inventory planning
• Align sales commitments with operational capacity

Reporting & Performance Management

• Track KPIs such as revenue growth, gross margin, customer retention, and salesperson performance
• Analyze sales data and prepare weekly/monthly performance reports
• Identify underperforming accounts or reps and implement corrective action plans
• Support budgeting, forecasting, and strategic planning initiatives

Required Qualifications

• 5+ years of experience in wholesale produce sales or food distribution
• Proven experience managing and developing sales teams
• Strong understanding of produce markets, pricing, and seasonality
• Demonstrated ability to drive revenue while protecting margins
• Excellent leadership, communication, and negotiation skills
• High level of accountability and execution focus

Preferred Qualifications

• Experience in multi-location operations
• Bilingual (English/Spanish) strongly preferred
• Experience working with Famous ERP and CRM systems
• Background in import produce or high-volume distribution

Core Competencies

• Sales leadership and coaching
• Strategic thinking and execution
• Pricing and margin discipline
• Cross-functional collaboration
• Data-driven decision making

Performance Metrics

• Revenue growth (total and same-customer)
• Gross margin performance
• Customer retention and churn
• Sales rep productivity and quota attainment
• Forecast accuracy

Compensation Structure

• Competitive base salary
• Performance-based bonus tied to revenue growth, margin, and team performance
• Long-term growth incentives for sustained performance

Growth & Impact

This role plays a critical part in scaling Peakopia Produce. High performance in this position directly influences profitability, market positioning, and long-term company value.