Area Sales Manager – UKRemote Based in Germany, Netherlands or Belgium.Packaging Automation | Capital Equipment | Complex MachineryWe are working with a well-established, privately owned engineering business specialising in high-performance packaging automation solutions. Known for its innovation, customer-first mindset, and long-term partnerships, this company has been delivering advanced machinery to global customers for over four decades.Due to continued growth, they are now seeking an Area Sales Manager (UK) to drive regional sales performance and expand their market presence.The RoleAs Area Sales Manager, you will take full ownership of your region, managing existing accounts while developing new business opportunities. This is a consultative, solution-led sales role requiring strong technical understanding, commercial insight, and the ability to translate customer needs into tailored proposals.You will work closely with engineering, service, and internal sales teams to ensure customers receive outstanding support throughout the sales cycle.This role is highly customer-facing and requires frequent travel.What You’ll Be DoingDeveloping and executing a regional sales strategyGrowing existing customer relationshipsIdentifying and developing new customers and marketsCreating value-based technical and commercial proposalsLeading negotiations and closing complex dealsForecasting and reporting on sales performanceMonitoring competitor activity and market trendsAttending trade shows, exhibitions, and networking eventsWorking cross-functionally with engineering, service, and operationsWhat We’re Looking For5+ years’ experience in capital equipment, automation, robotics, or complex machinery salesConsultative selling mindset with strong customer empathyProven track record of exceeding sales targetsStrong communication, relationship-building, and negotiation skillsAnalytical and commercially strategic thinkerWillingness to travel frequently (including internationally)Hands-on, driven, and results-orientedBachelor’s or Master’s degree in Engineering, Business, or similarNative-level English (additional languages a plus)What’s On OfferLong-term career progressionOngoing technical and leadership developmentHigh level of autonomy and ownershipOpportunity to grow with a fast-scaling businessSupportive, people-focused culture