Sales Marketing Content Creator

Job Description:
Social Content Creator, Period Care
Location: Greater Chicago Metro Area (Hybrid)

Are you a creative powerhouse with a passion for social media and storytelling? This Social Content Creator will help shape the voice of client's Period Care brands through bold, trend-setting content!

The Social Media team is seeking a highly creative and trend-savvy Social Content Creator to join our team supporting Period Care (Kotex & Thinx). This role is ideal for someone who lives and breathes social media, has a sharp eye for design and video editing, and thrives in a fast-paced, collaborative environment. You'll be responsible for producing engaging, platform-native content (a mix of videography, photography, and static graphic design), while also supporting the sourcing of UGC, EGC, and other partner-produced content. Your work will directly influence how consumers experience and engage with our brands, helping to build community and drive cultural relevance.

The Social Content Creator will bring to life the social media approach for Kotex & Thinx by generating best-in-class social content with efficiency and excellence. You'll collaborate with cross-functional teams and agency partners, gaining exposure to integrated marketing strategies and the latest in digital innovation, as well as internal department teams to support their respective missions, ensuring consistency in voice and cultivating a strong social brand.

Key Responsibilities
Content Creation (90%)

• Create thumb-stopping content that resonates with diverse audiences across platforms like Instagram, TikTok, and Facebook, including but not limited to shooting original videos and taking photos
• Design static graphics, produce short-form videos, and capture photos using brand guidelines and current trends
• Write copy for post captions & supplement proactive engagement responsibilities of the Community Management team
• Collaborate with internal teams and agency partners to align content with brand strategy and campaign goals
• Stay ahead of social trends, platform updates, and emerging formats to inform content strategy, including Generative AI and AI-assisted content production
• Expected to be willing to appear on camera within produced content around Period Care category/products

Creative Optimization (10%)

• Partner with appropriate members of social media team to implement performance insights & opportunities for content optimization
• Co-develop concept briefs with Social Creative Strategist targeting relevant audience cohorts & communities

Qualifications

• 2+ years of experience in social media content creation
• Experience with beauty, personal care, lifestyle, fashion, or women's health content
• Experience in community management is a plus
• Strong graphic design, videography, photography, and video editing skills (Adobe Creative Suite, Canva, CapCut, etc.)

Please be prepared to provide a portfolio showcasing your best design work or standout social content that demonstrates your creative impact

• Deep understanding of social media platforms, trends, and best practices
• Experience with social media management tools (Sprinklr preferred)
• Excellent copywriting and communication skills
• Bachelor's degree in marketing, communications, design, or a related field preferred
• Bilingual in Spanish is a plus

Working Conditions

• Hybrid/Remote work from the Greater Chicago area strongly preferred. New York (hybrid) will be considered.
• Minimal travel for a couple of meetings during the year