Department: Sales & MarketingReports To: General ManagerOrganization: Viveda Wellness Pvt. Ltd., NashikLocation: Trimbak Road, Nashik, MaharashtraJob Type: Full-TimeAbout the RoleViveda Wellness is seeking a dynamic and results-driven Marketing Manager to lead and execute comprehensive marketing strategies across digital and offline channels.Viveda Wellness Resort is a premium wellness destination in Nashik offering holistic experiences rooted in natural healing, mindful living, and luxury hospitality. The Marketing Manager will play a key role in strengthening the resort’s brand presence, enhancing visibility, and driving sales and revenue growth across India.The role also involves coordinating corporate events, special events, and weddings with all stakeholders to further promote the brand and expand market reach.Key Responsibilities1. Digital & Online MarketingManage social media platforms (Instagram, Facebook, LinkedIn, etc.)Plan and execute online advertising campaigns (Google Ads, Meta Ads)Maintain and update the website and online sales platformsImprove online presence and customer engagement2. E-Commerce & Online Sales ChannelsManage OTAs and other online booking platformsEnsure accurate pricing, photos, descriptions, and promotional offersMonitor sales performance and optimize conversion rates3. Offline Marketing & PromotionsPlan and execute local promotions including hoardings, flyers, brochures, and eventsDevelop partnerships with corporates, travel agents, and other stakeholdersParticipate in exhibitions, roadshows, and networking events4. Content & BrandingDevelop marketing content ideas for posts, reels, videos, and campaignsMaintain consistent brand image and communication toneCoordinate with designers, photographers, and marketing agencies5. Sales & Team CoordinationCollaborate closely with sales, reservations, front office, and operations teamsSupport sales initiatives with marketing materials and lead generationTrain staff on brand communication standards6. Budgeting & ReportingManage and optimize the marketing budgetTrack campaign performance and ROIPrepare weekly and monthly reports for management7. Guest Engagement & Reputation ManagementMonitor online reviews and customer feedbackRespond to reviews and improve guest satisfactionSupport loyalty and repeat business programsQualifications & SkillsBachelor’s degree in Marketing, Business, Hospitality, or a related fieldMinimum 3+ years of experience in hospitality, hotel, resort, or wellness marketingStrong understanding of digital marketing, e-commerce, and promotional strategiesExcellent communication, leadership, and planning skillsAbility to work independently and collaborativelyKey Performance Indicators (KPIs)Increase in sales and revenueGrowth in online presence and engagementROI on marketing spendBrand visibility and customer satisfaction