Sales Support and Marketing Insights Manager Apply
Sales Support, Marketing & Insights ManagerThe Sales Support, Marketing & Insights Manager serves as a strategic partner to the Sales & Marketing organization, responsible for enabling sales effectiveness, strengthening customer engagement, and driving data-informed decision-making. This role integrates sales support, marketing execution, and business insights to enhance commercial performance and accelerate growth. The Manager will build scalable processes, deliver high-quality customer-facing materials, extract meaningful insights from data (i.e data essentials, commodity trend reports), and support sales teams in developing and executing customer strategies. This position collaborates cross-functionally with Sales, Marketing, R&D, Operations, and Leadership to ensure the organization effectively leverages data, market intelligence, and communication tools to win in the marketplace.Primary ResponsibilitiesSales Support & Commercial EnablementDevelop, maintain, and optimize sales tools, pitch decks, product overviews, and customer-ready materials to support commercial growth.Coordinate information flow between internal teams to ensure sales receives timely updates on products, capabilities, performance, and opportunities.Support preparation for key customer meetings, business reviews, trade shows, and internal commercial discussions.Assist with saleforece reporting, sort and track leads.Assist in cross functional RFP and RFI time sensitive proposals.Marketing & Brand CommunicationTranslate product capabilities, customer value propositions, and industry trends into compelling marketing content and sales collateral.Manage updates to brand, product, and capability narratives to ensure consistency and alignment with Miniat's commercial strategy.Manage the relationship between Miniat's marketing agency, consultants, website and social accounts.Maintain unique brand assets, including photo library, marketing archive, and templates.Actively work with agency to create SEO copies, including google analytics and email marketing campaigns.Create clear, visually effective, materials that elevate Miniat's presence with customers and industry partners.Collaborate with Culinary and Growth & Innovation teams to develop new recipes for content.Business Insights & AnalyticsAnalyze sales data, customer trends, product performance, and market intelligence to identify opportunities and risks.Develop newsletters, reports, and insights to support strategic decision-making across Sales & Marketing.Conduct competitive research, pricing comparisons, and industry trend monitoring to inform commercial strategies.Partner with cross-functional teams to create predictive insights, improve forecasting accuracy, and enhance visibility to business performance.Customer & Relationship SupportProvide high-quality analysis and support for key customer initiatives, presentations, and long-term strategic planning.Ensure insights, marketing materials, and data provided to customers are accurate, relevant, and aligned with account strategies.Assist with coordination of customer visits, presentations, product demonstrations, and follow-up actionsManage approved conference and industry events budget and attend when needed.Project & Workflow ManagementManage multiple concurrent projects, deadlines, and priorities with strong organization and communication.Maintain accurate, well-organized records of sales tools, insight outputs, marketing assets, and customer-facing resources.Ensure timely, well-documented handoff of deliverables across teams.Management ResponsibilitiesThis position is an individual contributor role with no direct reportsRequires onsite work four (4) days per week.RequirementsBachelor's degree in Marketing, Business, Analytics, Communications, or related field.58 years of experience in sales support, marketing, insights/analytics, commercial operations, or similar roles.Experience working in food manufacturing, CPG or foodservice environments preferred.Ability to travel 20% based on customer and project needs.Ability to work collaboratively across functions, balancing strategy with hands-on execution.Demonstrated problem-solving ability, with sound judgment and the capability to respond effectively to dynamic, time-sensitive business challenges.Skills & CapabilitiesStrong analytical skills with the ability to translate data into clear insights and recommended actions.Demonstrated ability to create polished, customer-ready presentations and sales materials.Proficiency in Microsoft Office (Excel, PowerPoint, Word); experience with dashboarding or CRM tools preferred.Excellent communication skills, including ability to simplify complex information for diverse audiences.Strong project management ability with a track record of managing multiple priorities effectively.Ability to effectively leverage AI and AI platformsCompetenciesProblem Solving & Analytical Thinking Breaks down complex issues, identifies root causes, interprets data accurately, and generates actionable insights.Communication Presents information clearly, adjusts communication for the audience, and builds strong cross-functional relationships.Initiative & Ownership Proactively identifies opportunities, takes independent action, and follows through on commitments with minimal oversight.Detail Orientation & Quality Delivers accurate, high-quality work; ensures data integrity; maintains rigorous organization and documentation.Action Oriented & Results Driven Manages workload efficiently, responds quickly to business needs, and drives projects to completion with a sense of urgency.Collaboration Works effectively across departments, encourages information sharing, and supports shared commercial goals.Benefits for this role include: Medical, vision, dental, discretionary bonus up to 15% (50% personal performance based & 50% company performance), profit sharing (which feeds retirement) at a minimum of 3% annually and 120 hours PTO in the 1st 12 months.

