Salesforce Marketing Cloud Administrator Apply
90% remote, 10% on site will only need to come onsite for meetings.
Could be periods where they go weeks without going in then there could be other weeks where they go in multiple days in a row
Must be NY, NJ, PA, DE, CT, MA, NH
130K Max salary
Marketing Cloud Administrator certification and Marketing Cloud Specialist certification are required
Job Description
PRIMARY PURPOSE (Summary of major reasons this job exists)
The Salesforce Marketing Cloud Administrator develops and implements integrated marketing automation solutions utilizing the Salesforce CRM and Marketing Cloud, while also supporting other Enterprise applications.
ESSENTIAL FUNCTIONS (Majority of duties performed, but not to be all-inclusive or to prevent other duties from being assigned)
- Develops solutions within the Salesforce or CRM platform to meet stakeholder requirements and business objectives for existing and new functionality.
- Manage full-cycle email marketing campaigns withing Salesforce Marketing Cloud (SFMC)
- Design and optimize customer journeys and marketing automation workflows within Journey Builder, enhancing engagement and driving customer conversations.
- Works with internal and external resources to develop in depth functional specifications for interfaces and system enhancements. Participates in sprint planning, sprint reviews, scrum meetings, and other agile activities.
- Identifies technical/architectural complexities that may affect platform design or performance and performs coding, debugging, testing and troubleshooting throughout the application development process.
- Supports web administrators, QA/UAT, and developers through the full development lifecycle and ensures functionality is relevant to current business and operational environment.
- Works with Business Development, Program Delivery, Customer Care and other internal stakeholders to design, develop, test and deploy solutions including dashboards, interfaces, and integrations.
- Engages internal customers on product utilization and training. Acts as a liaison between users and developers to ensure product adaptation and issue clarification.
- Plan and manage end-to-end test execution for applications ensuring testing deliverables are on target and business, technical, and functional requirements are being met.
- Ensures test plans and results are auditable and meet regulatory, utility partner, and quality assurance standards.
- Conducts root cause analysis of identified defects, providing project manager with sufficient detail to understand, replicate and resolve.
- Develops and manages the execution of comprehensive projects while controlling and supervising resources, schedules, costs, risk, quality, scope, and changes.
- Acts as a change champion and proactively identifies new products, trends, and technical capabilities.
- Maintains a log of detected defects and change requests. Investigates defects and proactively solves issues.
JOB REQUIREMENTS (Experience, education, knowledge, skills & abilities required for competent performance in the job)
- Bachelor's degree in IT, Programming, Computer Science or any related field required
- Salesforce Certified Marketing Cloud Administrator and or Specialist required
- 5 to 10 or more years of relevant Salesforce Marketing Cloud technical experience
- Experience with software tools Email Studio, Journey Builder, Content Builder, Web Studio, Social Studio, and Automation Process required
- Excellent problem-solving and analytical skills.
- Effective communication and leadership skills
- The ability to handle multiple projects in a fast-paced environment.
- Proven training in Business Process Modeling
- Comfortable in an agile environment of rapid iteration
- Demonstrate attention to detail and ability to comprehend complex technical requirements
- Possess strong verbal, written and visual presentation skills with a deep understanding of the value in storytelling
- Excel in a cross-functional environment with multiple stakeholders
- Proficiency in MS Office (MS Word, Excel, PowerPoint, Visio, etc)
