Salesforce Marketing Cloud Administrator

Synergy Business Innovation & Solutions is a premier implementer of cutting-edge software solutions. Synergy brings the experience and expertise necessary to deliver capability that provides tangible ROI to our customers. Our core areas of expertise are in the fields of Digital Transformation, Cloud Solutions, SaaS and Low-Code/No-Code Solutions, Emerging Technologies, Data Analytics and Visualization, Information Assurance, and Business Process Re-Engineering.Synergy offers its employees a generous portfolio of core and voluntary benefits including: group medical, dental, and vision insurance, company paid life, short-term, and long-term disability insurance, HSA, FSA, 401(k) with company match, PTO & Bonus Leave, 11 paid federal holidays, parental leave, tuition and training reimbursement, a referral bonus program, and well-being programs.At Synergy, you’ll be challenged and given the opportunity to grow in your career path. In fact, growth is such a big deal to us that we have career mentors available for every employee, company-funded certification opportunities, education reimbursement, and a general open-door policy so that you have support when you need it. Our team is eager to learn, fast-paced, and quality-driven. If that sounds like you, Synergy has a position for you!About the Role:The USDA Digital Services Center provides shared Salesforce services to agencies across the Department. Salesforce Marketing Cloud is being added to that service catalog, and we are hiring the administrator who will run it day to day.This is a platform operations role, not a campaign marketing role. You will not be writing campaign copy or deciding who gets which message — agency communications teams own that. You will own the platform underneath them: the business units, the data, the automations, the integrations, the deliverability, and the monitoring that catches a problem before an agency's audience does.Marketing Cloud is unforgiving in ways the core Salesforce platform is not. A send cannot be recalled. There is no point-in-time restore. Automations fail quietly. The administrator who does this job well is methodical, checks before acting, and builds the guardrails that make the platform safe for the people using it.Key Responsibilities:Platform and business unit administrationProvision, configure and decommission business units; maintain naming standards, account settings, send classifications, sender profiles and delivery profilesMonitor entitlement consumption — contacts, super messages, storage and SMS credits — against contract, and flag projected overage earlyTrack the tenant's Marketing Cloud instance on Salesforce Trust, assess release notes and maintenance windows, and communicate planned vendor maintenance ahead of scheduled sendsMaintain the non-production business unit and the promotion path used to validate changesUser, access and security administrationProvision, modify and remove users; assign roles and permissions at account and business unit levelEnforce single sign-on (SAML) and multifactor authentication; restrict local accounts to break-glass and API use with documented justificationMaintain session policy, IP allowlisting, installed packages and API integration usersRun quarterly access recertification and produce the evidence federal audits requireData, contacts and automationCreate and govern data extensions, retention policies and archival; monitor storage utilization and data hygieneAuthor, tune and troubleshoot SQL query activities, including remediation of queries that exceed the platform runtime limitMonitor imports and file-drop automations, reconcile row counts, and triage partial or failed loadsMaintain the contact model in Contact Builder — attribute sets, data relationships and subscriber key integrityProcess and verify contact deletion requests, and keep preference and consent state in step with the agency system of recordCampaign operations supportTroubleshoot sends; handle suppression, resends and exclusion logicMonitor Journey Builder and Automation Studio — entry source health, stuck contacts, schedule contention, errors and skipped activities — and remediate with root-cause analysisMaintain shared templates, content blocks and the asset library in Content BuilderVerify CAN-SPAM footer, physical mailing address and unsubscribe integrity on every send configurationSupport Cloud Pages, landing pages and preference centresDeliverability and sender reputationMonitor bounce, complaint and unsubscribe rates against agreed thresholds and act when they moveWatch for blocklisting and drive delisting when it occursMaintain SPF, DKIM and DMARC alignment for USDA sending domains in coordination with USDA network and email security teamsSupport dedicated IP warming plans, throttling and send throughput planningIntegrations, credentials and certificatesMonitor Marketing Cloud Connect health, connected-user mapping and synchronized data extensionsMonitor REST and SOAP API integrations; rotate tokens, client secrets and SFTP keys on scheduleMaintain Enhanced FTP accounts, encryption and file retentionTrack renewal of sending-domain, branded-link and Cloud Page certificates, and give advance notice before each expiryBackup, monitoring and incident responseBuild and operate scheduled data extract automations writing to encrypted SFTP, and archive engagement history before it ages out of the platformBuild and operate monitoring for automation and journey failures, send anomalies and platform limits — Marketing Cloud provides little native alerting, so this is constructed, not switched onTriage incidents by severity, contain first and diagnose second when a send is active, and produce post-incident reports for Priority High eventsPerform periodic restore testing against the documented recovery procedureDevelopment, reporting and service deliveryBreak/fix and minor enhancement work in AMPscript, Server-Side JavaScript, Guide Template Language and SQL, up to 40 hours per requestMaintain email templates to Section 508 / WCAG 2.1 AA standardsBuild and maintain tracking reports, Data View extracts and engagement dashboardsWork requests through the DSC Portal against defined service levels, and contribute to the monthly service reportLodge and manage Salesforce support cases and escalate through the DSC pathKeep runbooks, the integration inventory and the configuration baseline currentRequired QualificationsU.S. Citizenship, and the ability to obtain and maintain a USDA Public Trust (MBI)Bachelor's degree in a related field, or equivalent professional experience3–5 years of hands-on Salesforce Marketing Cloud Engagement administrationDemonstrated working knowledge of Email Studio, Journey Builder, Automation Studio, Content Builder and Contact BuilderWorking SQL — able to write, read and tune query activities against data extensions and Data ViewsPractical AMPscript experience; comfortable reading and modifying Server-Side JavaScriptExperience administering users, roles and permissions in a multi-business-unit tenantExperience with data extension design, imports, file drops and SFTP-based data exchangeFamiliarity with email deliverability fundamentals — SPF, DKIM, DMARC, bounce and complaint handling, sender reputationClear written communication; able to document what was changed, why, and what to do if it breaksPreferred QualificationsExperience in a federal or other public sector environment, including ATO, FedRAMP or Section 508 obligationsMarketing Cloud Connect experience joining a Salesforce core org to a Marketing Cloud tenantExperience in an Enterprise 2.0 multi-business-unit tenant serving several distinct organizationsExperience building monitoring or alerting on a platform that provides little of it nativelyExposure to Mobile Studio, Advertising Studio, Personalization, Intelligence (Datorama) or Data CloudExperience with a Marketing Cloud metadata or deployment toolchain and source controlFamiliarity with ITIL-style incident, problem and change managementMuleSoft or other middleware exposure where it feeds a marketing platformCertification StatusSalesforce Certified Marketing Cloud Administrator: RequiredSalesforce Certified Marketing Cloud Email Specialist: RequiredSalesforce Certified Marketing Cloud Developer: PreferredSalesforce Certified Marketing Cloud Consultant: PreferredSalesforce Certified Administrator: PreferredSalesforce Certified Data Cloud Consultant: Nice to haveMarketing Cloud Personalization Accredited Professional: Nice to haveMarketing Cloud Intelligence Accredited Professional: Nice to haveTarget Salary RangeCompensation for roles at Synergy is determined by a variety of factors including, but not limited to, the requirements of the role; level of experience; education and certifications; the individual’s combination of knowledge, skills, and abilities; as well as alignment with market data, federal and state laws, and other business and contract considerations. The estimated pay range for this position is: $102,298.00 – $146,140.00. The disclosed range has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. It is not typical for an individual to be hired at or near the top of the range for their role, and compensation decisions are dependent on the facts and circumstances of each case and represent just one component of Synergy’s total compensation package for employees.