What You Will Do:

• Manage SFMC data ingestion and ensure smooth data flow between our CDP and SFMC for consistent customer insights.
• Identify areas of opportunity for efficient data processes and assist with data migration from the current CDP to a new CDP.
• Perform data cleanups, standardizations, and monthly data validation with lead generation partners.
• Collaborate with the CRM team to create automations for deployments and reporting, troubleshoot data discrepancies, and provide technical support.
• Document existing and future automations and monitor API implementations across sales and CRM platforms.
• Customize SFMC and CDP approaches to build customer loyalty and create advanced segmentation for testing strategies.
• Work closely with marketing, sales, and IT teams to align business requirements with technical solutions.

Required Qualifications:

• Bachelor's degree in computer science, Information Technology, or a related field.
• Proven experience as a Software Engineer or Developer with proficiency in Salesforce Marketing Cloud and Data Cloud.
• Strong knowledge of SFMC components (Journey Builder, Email Studio, Mobile Studio, Social Studio).
• Proficiency in Apex, JavaScript, SOQL, and SQL; familiarity with REST and SOAP APIs.
• Proficiency in Ampscript and HTML.
• Excellent problem-solving skills with strong communication and collaboration capabilities.
• Ability to translate complex business requirements into technical design documents.
• Salesforce Marketing Cloud and Data Cloud certifications are a plus.
• Ensure compliance with digital communication regulations, including CAN-SPAM and TCPA.