Role: Salesforce Marketing Cloud (SFMC) Specialist / Developer

Location: San Francisco, CA

Key Responsibilities:

• Campaign Development:

  • Build and manage campaigns using Email Studio, Journey Builder, Mobile Studio, and Automation Studio.

  • Develop dynamic, personalized emails with AMPscript, HTML/CSS.

  • Optimize segmentation using Data Extensions, SQL queries, and filters.

• Marketing Automation:

  • Create scalable automations for data imports, segmentation, triggered sends, and complex workflows.

  • Configure journeys with entry criteria, decision splits, wait times, and multi-step logic.

• Data & Integrations:

  • Manage data in Marketing Cloud including Data Extensions, contact records, and subscriber management.

  • Work with APIs, Marketing Cloud Connect, and Salesforce Sales/Service Cloud integrations.

  • Perform QA on data accuracy, segmentation logic, tracking, and personalization.

• Reporting & Optimization:

  • Track campaign performance with dashboards and reporting tools.

  • Analyze metrics such as open rates, CTR, conversions, and engagement.

  • Recommend improvements to journeys, content, and audience strategies.

• Collaboration:

  • Partner with Marketing, CRM, Salesforce, and business teams to refine requirements.

  • Translate marketing goals into technical execution within SFMC.

  • Maintain documentation and support deployment/QA processes.

Required Skills:

• 3 6 years hands-on Salesforce Marketing Cloud experience.

• Expertise in Journey Builder, Automation Studio, Email Studio, Mobile Studio (SMS/Push).

• Proficiency in AMPscript, SQL, responsive HTML/CSS email development.

• Experience with Marketing Cloud Connect, Salesforce CRM data model, subscriber management, send classifications, and compliance (CAN-SPAM, GDPR).

• Experience handling large datasets, segmentation, and personalization.

Preferred Skills:

• Knowledge of SSJS (Server Side JavaScript).

• Familiarity with Datorama, Interaction Studio, or CDP.

• Experience with REST/SOAP APIs and advanced integration patterns.

• Exposure to omnichannel marketing (email, SMS, push, advertising).

• Understanding of Agile/Scrum methodologies.

Certifications (Preferred):

• Salesforce Marketing Cloud Email Specialist

• Salesforce Marketing Cloud Administrator

• Salesforce Marketing Cloud Developer

• Salesforce Administrator (ADM-201)