Job Title: Salesforce Marketing Cloud Specialist

Location: Remote

We are currently seeking candidates who meet the following qualification.

Key Responsibilities:

• Develop, execute, and optimize marketing campaigns within Salesforce Marketing Cloud, including email, SMS, push notifications, and social media.
• Design and implement automation workflows in Salesforce Marketing Cloud to drive customer journeys, lead nurturing, and personalized messaging.
• Manage and integrate data between Salesforce Marketing Cloud and other business systems (CRM, eCommerce, etc.), ensuring accurate segmentation and targeting.
• Create dynamic and personalized audience segments using data from various sources to drive engagement and improve campaign performance.
• Monitor, analyze, and report on the effectiveness of campaigns using Salesforce Marketing Cloud Analytics and other reporting tools. Provide actionable insights to optimize future marketing strategies.
• Implement A/B testing strategies to continuously improve email deliverability, open rates, click-through rates, and overall campaign performance.
• Work closely with marketing, sales, and IT teams to understand customer needs, create targeted campaigns, and ensure alignment with business goals.
• Ensure adherence to best practices for email marketing, data privacy regulations (GDPR, CAN-SPAM), and deliverability standards.
• Maintain and configure Salesforce Marketing Cloud to ensure optimal performance and the correct setup of automation, integrations, and user permissions.
• Provide training and ongoing support to internal teams on Salesforce Marketing Cloud functionality and features.

• Bachelor's degree in Marketing, Business, Computer Science, or a related field.
• Experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, etc.).
• Experience in creating and managing complex email campaigns, customer journeys, and automation workflows.
• Strong understanding of marketing data, segmentation, and analytics.
• Experience working with Salesforce CRM integration and APIs.
• Familiarity with other marketing tools, such as Google Analytics, Adobe Analytics, or social media management platforms, is a plus.
• Expertise in Salesforce Marketing Cloud tools, including Email Studio, Journey Builder, Automation Studio, Audience Builder, and Marketing Cloud Connect.
• Strong knowledge of SQL and data manipulation within Marketing Cloud.
• Experience with HTML, CSS, and AMPscript for email customization and dynamic content.
• Understanding of CRM integrations and how to utilize data effectively within Marketing Cloud.
• Familiarity with the Marketing Cloud API and data extensions.
• Strong project management skills and the ability to prioritize tasks in a fast-paced environment.
• Excellent communication skills, both written and verbal, with the ability to explain technical concepts to non-technical stakeholders.
• Analytical mindset with the ability to use data to drive decisions and optimize campaign performance.
• Creative thinking and problem-solving abilities to develop innovative marketing strategies.
• Salesforce Marketing Cloud certifications (e.g., Marketing Cloud Email Specialist, Marketing Cloud Consultant).
• Experience with A/B testing and optimization of digital marketing campaigns.
• Knowledge of industry best practices for email marketing, customer journeys, and multi-channel marketing strategies.
• Familiarity with data privacy laws, including GDPR, and email marketing regulations (CAN-
  SPAM).
• Federal Experience is a plus.
• Required Security clearance.
  
  If you meet these qualifications, please submit your application via link provided in Linkedin.
  Kindly do not call the general line to submit your application.