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Senior Analyst, Data & Platforms (TAAG)

  • ... Chicago, Illinois, United States
  • ... Full time
  • ... Salary: 71900 per year
  • Posted on: Mar 07, 2024       Expires on: Apr 21, 2024

Senior Analyst, Data & Platforms (TAAG)   

JOB TITLE:

Senior Analyst, Data & Platforms (TAAG)

JOB TYPE:

Full-time

JOB LOCATION:

Chicago Illinois United States

JOB DESCRIPTION:

Company Description


About Spark Foundry:

Spark Foundry is a global media agency that exists to bring HEAT Higher Engagement, Affinity, and Transactions to brands.
By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients brands, and to buy more products and services from them.


Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the worlds best and most beloved brands and companies.
We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.


With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industrys best talent, with one of the best retention rates in the industry.
And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for todays challenges, and also poised to create meaningful careers in the years to come.


Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.


Job Description


Overview:

The Senior Analyst, Technology and Activation Group (TAAG) is responsible for working with internal account teams to execute digital media campaigns through effective trafficking of creative assets consistent with digital media plans.
This role involves working with digital media ad serving technologies on a daily basis.


Role Objectives:

  • Works with investment teams and creative teams to implement digital media campaigns
  • Manages campaign traffic sheets
  • Responsible for trafficking ad serving platforms and implementing appropriate additional
  • pixels
  • Responsible for setting up campaign configurations in ad server consistent with campaign strategy and objectives
  • Primary point of contact with 3rd party trafficking teams and internal/external teams for digital campaign activation
  • Ensures flawless execution of digital media campaigns
  • Responsible for implementing effective organizational process around digital media campaign delivery
  • Develops proficiency on overall processes, procedures, and media systems relative to assigned clients and/or areas of expertise; seeks opportunities to improve continuously improve efficiency of processes.
  • Manages all information issues and inquiries between and amongst key internal (functional and cross-functional contacts) and external clients (creative agencies, vendors, publishers) with highest degree of professionalism, urgency, and client service orientation.
  • Further seeks to understand digital marketing technology landscape and how all may play a role in client business objectives.
  • Responsible for doing frequent audits to ensure correct execution
  • Responsible for QAing all work from the Associate
  • Aspires to learn more complex and advanced digital media technology topics

Manages all information issues and inquiries between key internal (functional and cross-functional contacts) and external clients (creative agencies, vendors) with highest degree of professionalism, urgency and client service orientation.



Qualifications
  • 1-2 years of previous Ad Ops experience required
  • BA/BS preferred or commensurate work experience
  • High detail and coordination skills required; able to accurately handle high volumes of data and manage timely status updates with multiple internal and external stakeholders.
  • Strong client service orientation and relationship building skills
  • Ability to navigate technology platforms in digital media
  • Ability to navigate complex technical problems related to advertising technologies
  • Experience trafficking digital media campaigns in display, video, social or mobile ad technology platforms
  • Understanding organizational process related to digital media campaign execution
  • Critical thinking and problem-solving skills related to advertising technologies
  • Results oriented with strong independent and campaign management and time management skills
  • Solid written and verbal communication skill with ability to communicate/translate complex concepts to non-technical audience
  • Experience in various marketing technology solutions, including ad servers, rich media providers, tag management solutions, data management platforms, ad verification, etc.
  • Experience proficiency with Microsoft office suite; especially Excel


Additional Information


This is a hybrid role, requiring three days in-office each week.
If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

If you require accommodation or assistance with the application or onboarding process specifically, please contact hrcompliance_usms@publicis.
com.

All your information will be kept confidential according to EEO guidelines.

24-3282

Position Details

POSTED:

Mar 07, 2024

EMPLOYMENT:

Full-time

SALARY:

71900 per year

SNAPRECRUIT ID:

S-1710202482-e83ada4dd77413326a88ea4300a791bd

LOCATION:

Illinois United States

CITY:

Chicago

Job Origin:

jpick2

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Company Description


About Spark Foundry:

Spark Foundry is a global media agency that exists to bring HEAT Higher Engagement, Affinity, and Transactions to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients brands, and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the worlds best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industrys best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for todays challenges, and also poised to create meaningful careers in the years to come.

Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.


Job Description


Overview:

The Senior Analyst, Technology and Activation Group (TAAG) is responsible for working with internal account teams to execute digital media campaigns through effective trafficking of creative assets consistent with digital media plans. This role involves working with digital media ad serving technologies on a daily basis.


Role Objectives:

  • Works with investment teams and creative teams to implement digital media campaigns
  • Manages campaign traffic sheets
  • Responsible for trafficking ad serving platforms and implementing appropriate additional
  • pixels
  • Responsible for setting up campaign configurations in ad server consistent with campaign strategy and objectives
  • Primary point of contact with 3rd party trafficking teams and internal/external teams for digital campaign activation
  • Ensures flawless execution of digital media campaigns
  • Responsible for implementing effective organizational process around digital media campaign delivery
  • Develops proficiency on overall processes, procedures, and media systems relative to assigned clients and/or areas of expertise; seeks opportunities to improve continuously improve efficiency of processes.
  • Manages all information issues and inquiries between and amongst key internal (functional and cross-functional contacts) and external clients (creative agencies, vendors, publishers) with highest degree of professionalism, urgency, and client service orientation.
  • Further seeks to understand digital marketing technology landscape and how all may play a role in client business objectives.
  • Responsible for doing frequent audits to ensure correct execution
  • Responsible for QAing all work from the Associate
  • Aspires to learn more complex and advanced digital media technology topics

Manages all information issues and inquiries between key internal (functional and cross-functional contacts) and external clients (creative agencies, vendors) with highest degree of professionalism, urgency and client service orientation.



Qualifications
  • 1-2 years of previous Ad Ops experience required
  • BA/BS preferred or commensurate work experience
  • High detail and coordination skills required; able to accurately handle high volumes of data and manage timely status updates with multiple internal and external stakeholders.
  • Strong client service orientation and relationship building skills
  • Ability to navigate technology platforms in digital media
  • Ability to navigate complex technical problems related to advertising technologies
  • Experience trafficking digital media campaigns in display, video, social or mobile ad technology platforms
  • Understanding organizational process related to digital media campaign execution
  • Critical thinking and problem-solving skills related to advertising technologies
  • Results oriented with strong independent and campaign management and time management skills
  • Solid written and verbal communication skill with ability to communicate/translate complex concepts to non-technical audience
  • Experience in various marketing technology solutions, including ad servers, rich media providers, tag management solutions, data management platforms, ad verification, etc.
  • Experience proficiency with Microsoft office suite; especially Excel


Additional Information


This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

If you require accommodation or assistance with the application or onboarding process specifically, please contact hrcompliance_usms@publicis.com.

All your information will be kept confidential according to EEO guidelines.

24-3282

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