Senior Content Marketing Manager EMEA

Overview The Senior Manager of Content Marketing, EMEA will establish and scale content programs that support ServiceChannel’s growth across key European markets. This is the first dedicated content marketing role focused on Europe and will shape how we show up in the region. Location: Europe (Remote) What You’ll Do Build a scalable localization and translation motion Own the localization strategy for European markets across priority languages (currently five) Go beyond direct translation by adapting messaging to regional needs, buying drivers, and cultural context Partner with internal stakeholders, agencies, and/or vendors to create a repeatable, efficient localization workflow Ensure localized content aligns with global brand standards while feeling authentic and relevant locally Prioritize and manage localization efforts across website content, demand assets, campaigns, and digital touchpoints Create regionally targeted, engagement-driving content Partner with the Director of Demand Generation (Europe) and regional Sales leads to identify priority personas, accounts, and pipeline needs Research regional industries, customer pain points, and competitive dynamics to inform content strategy Develop content across formats (blogs, ebooks, case studies, videos, social posts, landing pages) that moves prospects through the funnel Craft messaging that is differentiated, engaging, and memorable, aligned with brand voice and product positioning Work closely with sales and account teams to ensure content supports real conversations in-market Tailor messaging to different stages of the buyer journey to improve conversion and nurture results Analyze and optimize content performance to ensure meaningful impact Build brand awareness through owned and organic channels Help establish ServiceChannel’s brand presence in key European markets without heavy incremental budget Partner with Social Media Manager to extend reach in relevant channels for target regions Leverage existing global programs, content, and platforms and adapt them for regional impact Curate engaging content and scale thought leadership for European sales and account leaders on LinkedIn Identify and activate regional communities, forums, events, and peer networks where social proof matters Act as the content marketing lead for Europe within the global Brand & Content team Collaborate with US-based Brand, Content, Social, and Creative Services teammates Bridge global strategy and regional execution, advocating for European needs while maintaining consistency Balance strategic planning with hands-on creation and execution What We’re Looking For 7+ years of experience in content marketing, preferably in B2B SaaS or complex enterprise solutions Experience building or scaling content programs in Europe Strong understanding of localization vs. translation, and how to operationalize it at scale Proven ability to create content that supports demand generation and pipeline growth Experience working with account-based marketing is a plus Comfort working in lean, fast-moving environments with limited budget Excellent storytelling, messaging, and editorial judgment Experience collaborating with sales, demand gen, and regional stakeholders Fluency in English required; business proficiency in two languages from target regions (Italian, French, German, Spanish) preferred Highly organized, self-directed, and comfortable building processes from scratch Fortive Corporation Overview Fortive’s essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields and are a global industrial technology innovator with a startup spirit. About ServiceChannel ServiceChannel enables brands to manage facility and store operations across industry sectors. Our customers include leaders in retail, restaurant, grocery, fitness, banking, education, and health. We join Fortive to continue driving innovation around IOT, AI, and data with our software and services. We offer a comprehensive benefits package including medical, dental, vision, life and LTD insurance, HSA, and a 401(k) plan. Equal Opportunity Employer: Fortive Corporation and all Fortive Companies are equal opportunity employers. We value diversity and encourage applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies provide reasonable accommodations for applicants with disabilities. If you need a reasonable accommodation, please contact . #J-18808-Ljbffr