Senior Customer Marketing Specialist

Responsibilities Develop and execute customer marketing strategies to drive engagement and loyalty. Collaborate with sales teams to understand customer needs and create targeted marketing campaigns. Create and manage marketing programs, including email campaigns, social media promotions, and customer events. Analyze market trends and customer data to identify opportunities for growth and provide insights for improvement. Monitor and report on the effectiveness of marketing campaigns, providing recommendations for optimization. Manage the customer journey to ensure a seamless and personalized experience across all touchpoints. Utilize marketing automation tools and CRM systems to optimize campaign performance and track customer interactions. Collaborate with cross-functional teams, including product management and creative services, to develop compelling marketing collateral and assets. Stay up-to-date with industry trends and best practices in customer marketing to drive continuous improvement. Requirements Minimum of 5 years experience with product marketing, GTM commercialization or performance and digital marketing Able to provide examples of ability to work in matrixed organizations Experience with providing strong messaging and content development skills – ability to simplify complex technical solutions into compelling narratives that resonate with customers Minimum of 2 years of experience developing ABM strategies and tying marketing activity to pipeline metrics Must have a background in B2B, with a preference of infrastructure/energy sectors Understanding of marketing to utility or regulated industry buyers and distribution/channel partners Familiarity with software GTM and solution selling motions (Salesforce, Marketo, Adobe - Marketing Cloud) #J-18808-Ljbffr