Senior Digital Media Buyer

My client is an independent full-service agency with strong roots in the higher edu space. We're seeking out a Senior Media Buyer to join the team and take ownership of planning, executing, optimizing, analyzing, and reporting on integrated paid media campaigns.This is a great opportunity for a hands-on digital media professional who enjoys working across multiple channels, managing meaningful client accounts, and partnering with both internal teams and clients. The agency works across a range of industries, and offers a collaborative environment with strong opportunities for growth.Location: New York CityWork Schedule: Hybrid — 3 days in office / 2 days remoteResponsibilitiesPlan, launch, manage, and optimize paid media campaigns across Search, Social, Display, CTV, Programmatic, and other digital channels.Support the execution of media plans across multiple platforms, including audience targeting, budget allocation, campaign setup, and performance tracking.Monitor campaign performance and identify opportunities to improve efficiency, ROI, and overall results.Analyze campaign data and translate performance into clear, actionable insights and reporting.Participate in internal and client meetings to discuss strategy, performance, and recommendations.Manage multiple clients and campaigns simultaneously while maintaining strong organization and attention to detail.Stay current on emerging digital media trends, platforms, and best practices.Qualifications2–5 years of experience in digital campaign setup, management, and optimization.Hands-on experience with platforms such as Google Ads, Facebook Ads Manager, Snap Ads, LinkedIn Campaign Manager, Reddit Ads, and TikTok Ads.Proficiency with Google Analytics, Looker Studio/Data Studio, and other analytics, tracking, and visualization tools.Strong analytical skills with the ability to interpret data and communicate insights clearly.Comfortable managing multiple clients and complex campaigns in a fast-paced agency environment.Strong communication skills and the ability to present campaign performance and recommendations to clients.Highly organized with the ability to multitask, meet deadlines, and respond quickly to client needs.Experience with traditional media is a plus.Higher Education or agency experience is a plus.