Senior Director of Paid Media Operations

The opportunity:Semify is looking for a Senior Director of Paid Media Operations to lead our Paid Search and Paid Social services and build the systems that support their continued growth.Reporting directly to our COO, you’ll guide a team of paid media specialists and managers, improve campaign performance, and strengthen how we deliver results for clients. You’ll bring deep paid media expertise, clear operational thinking, and the ability to turn ideas into processes that teams consistently use.This role offers the opportunity to shape a growing part of our business—from campaign quality and automation to new service launches and team development.What you’ll do:Lead Paid Search and Paid Social operations, improving campaign performance, client satisfaction, retention, and revenue growth.Partner with managers to hire, coach, and develop specialists, establishing clear expectations and accountability.Build and maintain quality assurance standards for campaign setup, tracking, launches, and ongoing optimization.Establish campaign performance metrics and recurring audits, using portfolio data to guide priorities and address performance gaps.Strengthen handoffs between Sales, Account Management, and paid media teams so client goals and expectations translate into effective execution.Lead adoption of Fluency as the team’s platform for campaign launches, tracking, and optimization.Evaluate and implement automation tools and AI-supported workflows, with practical documentation, training, and measures of success.Prepare the team to deliver new services, including Local Services Ads, through clear workflows, training, and fulfillment processes.Monitor advertising platform and market changes, translating developments into service improvements and new opportunities.Partner with Sales, Account Management, and clients to understand business goals, resolve underlying issues, and improve the client experienceCommunicate results, risks, and recommendations to senior leadership, bringing forward solutions that support long-term improvement.What you’ll bring:At least 8 years of hands-on experience managing paid media campaigns across Google Ads and Meta, including experience with Google Local Services Ads.At least 5 years of experience leading paid media specialists, ideally in an agency or environment serving multiple clients.Experience using campaign management or automation platforms to improve execution and support scale.Strong analytical judgment, including the ability to define KPIs, identify root causes, and turn performance data into action.A track record of building effective operating processes, including quality assurance, campaign audits, documentation, and team routines.Experience leading change—from evaluating a new approach to training the team and sustaining adoption.The ability to balance immediate performance needs with longer-term improvements.Clear communication and strong partnerships across operational and client-facing teams.Additional experience we value: Fluency and Microsoft Advertising.How you’ll lead:You set clear standards, follow through, and help people understand both the goal and their role in achieving it. You raise concerns early, take ownership of solutions, and build productive relationships across teams. You’re comfortable working through daily operational challenges while keeping larger improvements moving forward.What success looks like:Your impact will show up in stronger campaign results, more reliable launches, clearer accountability, and better coordination across teams. You’ll help create an operation that can introduce new services and grow while maintaining quality and earning client trust.Compensation and benefits:The base salary range for this position is $120, 000-$150,000. In addition to base salary, this role is eligible for an annual performance-based bonus tied to company results and achievement of established individual and team goals. Bonus opportunities may reflect paid media performance, client retention, operational improvements, and team development. Any payout is subject to the terms of the company’s bonus plan.Semify offers benefits that support your health, financial well-being, and time away from work, including:Medical, dental, and vision coverage: Multiple Aetna plan options, including a basic vision plan with no employee premium. Coverage begins the first of the month following your hire date.Company-paid protection: $25,000 in basic life insurance, plus short-term and long-term disability coverage.401(k) with employer match: A dollar-for-dollar match on your first 3% of contributions, plus 50% on the next 2%, for a maximum employer match of 4%. Participation begins on a quarterly entry date after eligibility requirements are met.Paid time off: Accrue 15 days annually to start, increasing to 20 days at five years of service and 25 days at ten years.Paid sick time: Accrue one hour for every 30 hours worked, up to seven days annually, subject to applicable state and local requirements.Paid holidays: Ten company-paid holidays each year.Benefits are subject to eligibility requirements and applicable plan and policy terms.