Senior Growth Marketing Manager Subscription + Hardware (Experimentation, Full-Funnel, Strategy + E

Senior Growth Marketing Manager - Subscription + HardwareThis role can be done mostly remote (working pacific time zone) with occasional travel for workshops, coordinating agency photo shoots, and company meetings. The growth marketing team plays a critical role in accelerating business growth by driving high-quality customer acquisition, optimizing conversion, and deepening engagement through a service-first lens that spans the entire customer journey. We are seeking a driven marketing professional who is passionate and has proven success in understanding consumers, their motivations, and behavior throughout the customer journey from discovery to post-purchase. Reporting to the director of growth marketing, you will lead the development and execution of subscription-led product experience positioning and growth initiatives that turn one-time product buyers into loyal, long-term subscribers. The ideal candidate brings a unique balance of strategic thinking and hands-on execution, and understands how to grow a services-driven business. You will partner with cross-functional teams to develop data-backed campaigns across channels and uncover new ways to engage customers across our smart security ecosystem.Specific responsibilities include:Subscription value proposition: Craft a compelling subscription value proposition that connects, engages, and educates customers about our total protection solution. Creates excitement and interest around our subscription-led product throughout the customer journey to improve downstream attach rates.Customer-centered marketing: Develops and executes go-to-market strategies, positioning, messaging, and creative assets for assigned products with a consumer-oriented mindset and delivers exceptional value across the entire customer journey to drive conversion, retention, and customer lifetime value.Data & experimentation: Leverage analytics, insights, segmentation, and rapid experimentation to test, learn, and iterate on demand generation campaign strategies.Full-funnel optimization of acquisition marketing investments: Develop a strategy to optimize the return on paid, earned, and owned demand-generation media investments.Demand generation: Formulate a strategy to increase brand familiarity and develop marketing campaigns that attract new-to-brand households and drive demand for Arlo subscription services.Agency management: Lead/run external agency efforts in support of the program.Cross-functional alignment: Partner closely with subscription growth team, product management, consumer insights, DTC & channel marketing, customer care, and sales teams to ensure growth strategies are aligned with the business's overall business goals and subscription-led model.