Senior Manager Aep

Key Responsibilities

Real-Time CDP (RT CDP) Design & Implementation

• Architect and configure Real-Time CDP: XDM schemas, class/field group design, datasets, identity namespaces, and identity graph strategy
• Design and build audience segmentation (streaming and batch), merge policies, and profile fragment strategy
• Own data governance implementation, including data usage labels (DULE), sandboxes (dev/stage/prod), and access controls

Data Modeling & Ingestion

• Design canonical and source-aligned XDM schemas that scale across multiple business units, brands, and data domains
• Architect ingestion pipelines from batch (CSV, Parquet, cloud storage), streaming (Web/Mobile SDK, server-side), and API-based sources into AEP
• Define and enforce data quality, deduplication, and identity stitching rules across first-, second-, and third-party data
• Partner with data engineering on source-to-target mapping and reconcile CDP data models with the enterprise data warehouse/lakehouse

Platform Setup & Administration

• Lead end-to-end platform provisioning: sandbox strategy, environment promotion, access/role management, and platform governance frameworks
• Establish CI/CD and configuration-as-code practices for AEP (schemas, datasets, segments) where applicable
• Monitor platform health, data latency, ingestion failures, and segment/profile performance; drive optimization

Adobe Journey Optimizer (AJO)

• Architect customer journeys, event-based triggers, and decisioning logic within AJO
• Design cross-channel orchestration (email, push, SMS, in-app, direct mail, paid/offline via Destinations)
• Integrate AJO with RT CDP profiles/audiences and external channel/partner systems for activation

Enterprise Integration Patterns

• Define reusable integration patterns for connecting AEP RT CDP with:
  • Upstream sources: CRM, POS, e-commerce, mobile apps, web analytics, IoT/offline systems
  • Downstream destinations/partners: ad platforms, ESPs, data warehouses, personalization engines, and other MarTech/AdTech tools
• Architect real-time and batch activation via Adobe Destinations (Streaming, Batch, Cloud Storage) and custom/webhook destinations
• Establish standards for API-led connectivity, event-driven architecture, and pub/sub patterns feeding AEP
• Ensure solutions align with enterprise data privacy, consent, and compliance requirements (GDPR/CCPA)

Leadership & Collaboration

• Act as the technical authority on AEP/AJO for engineering, marketing, and data teams
• Mentor implementation engineers/developers on best practices
• Partner with Adobe account teams on roadmap, platform limits, and escalations

Required Skills & Experience

• Strong stakeholder communication: able to translate business requirements into technical architecture and vice versa
• Comfortable owning ambiguity in a fast-evolving platform (Adobe ships frequent updates)
• Documentation discipline: architecture diagrams, data dictionaries, integration runbooks
• Must 2+ years hands-on experience with Adobe Experience Platform (Real-Time CDP) and Adobe Journey Optimizer in production environments
• Strong expertise in XDM schema design, identity resolution/graph, segmentation (streaming & batch), and profile management
• Proven experience with data ingestion methods: Source Connectors, Streaming Ingestion API, Batch Ingestion API, Web/Mobile SDKs
• Solid understanding of enterprise data architecture patterns, including event-driven design, API integration, ETL/ELT, and pub/sub
• Experience integrating AEP with CRM, DMPs, CDPs, ESPs, ad platforms, and data warehouses/lakehouses (Snowflake, Databricks, BigQuery, etc.)
• Working knowledge of Adobe Analytics, Adobe Target, and Customer Journey Analytics (CJA), for integration context, not necessarily deep configuration
• Proficiency with JSON, JavaScript, SQL; familiarity with Postman/API testing
• Understanding of data privacy/consent frameworks and how they're operationalized in AEP (DULE, consent flags)
• Experience with cloud platforms (AWS/Azure/GCP) as they relate to data pipelines feeding AEP

Preferred Qualifications

• Adobe Certified Expert, AEP Architect / AJO certification
• Experience with Adobe Experience Platform APIs and Adobe I/O
• Familiarity with Composable CDP / Federated Audience Composition
• Background in customer data strategy, MDM, or identity resolution platforms outside Adobe (e.g., Tresure Data, Segment, mParticle, Tealium)