Senior Manager, Commercial Analytics & Operations

ROLE OVERVIEWThe Senior Manager, Commercial Analytics & Operations will improve how the organization uses technology, data, and analytics to drive commercial performance. Reporting to the VP of Sales, Marketing & Product Development, this individual will serve as a central technology and commercial intelligence resource for Sales leadership and the National Sales Managers.A major near-term priority is taking internal ownership of the HubSpot CRM implementation already underway, working alongside external implementation resources to ensure successful deployment, adoption, governance, and ongoing optimization.The organization operates across multiple product lines with distinct sales cycles and a relationship-driven B2B commercial model encompassing existing account development, repeat business, project opportunities, and quote-to-order execution.Key priorities include:Own HubSpot implementation, adoption, and long-term optimization, ensuring the platform becomes an essential daily resource for Sales.Connect CRM, customer, order, and broader business data to identify commercial opportunities and deliver actionable intelligence.Establish meaningful KPIs, forecasting disciplines, and executive reporting across different Sales organizations.Apply practical AI and automation to improve workflows, customer intelligence, and seller productivity.RESPONSIBILITIESCommercial Technology & HubSpot CRMServe as the internal owner of HubSpot, partnering with external implementation resources on configuration, workflows, reporting, integrations, governance, and ongoing optimization.Work directly with National Sales Managers to design practical, user-friendly processes that reflect different business models and drive consistent adoption.Partner with IT and Operations to connect CRM with ERP and other business systems, establishing reliable visibility into customer activity, quotes, orders, and opportunities.Commercial Analytics & PerformanceDevelop dashboards and reporting around account activity, customer purchasing patterns, quote conversion, repeat business, pipeline, territory performance, and commercial KPIs.Identify opportunities for account growth, cross-selling, improved market penetration, customer retention, and more effective Sales follow-up.Translate commercial information into concise, actionable recommendations for Sales leadership and executive decision-making.AI, Automation & Cross-Functional EnablementIdentify and implement practical AI and automation applications that improve customer intelligence, reporting, and Sales productivity.Establish appropriate data standards and commercial processes while allowing flexibility across different product lines and sales cycles.Partner across Sales, Marketing, IT, Finance, Operations, Customer Service, and Supply Chain to improve information flow and commercial execution.REQUIREMENTS5+ years of experience in Sales Operations, Revenue Operations, Commercial Operations, Commercial Analytics, or a closely related B2B function.Significant hands-on experience implementing, administering, or optimizing HubSpot CRM, including workflows, reporting, integrations, and Sales adoption.Experience supporting relationship-driven B2B sales organizations, preferably in industrial manufacturing, distribution, building products, or similar environments.Strong commercial analytical judgment, including the ability to identify opportunities, develop KPIs, build executive dashboards, and translate data into Sales action.Demonstrated ability to influence Sales leaders, train users, improve adoption, and work independently in a hands-on operating environment.Practical familiarity with AI, automation, and business intelligence tools; Power BI, Tableau, SQL, APIs, and related technologies are valued.