Senior Marketing Manager, Digital Strategy

Life. Unlimited. At Smith+Naphew we design and manufacture technology that takes the limits off living. Are you ready to shape how digital drives growth in a global orthopedic business? As our Digital Strategy Senior Manager, Orthopedics, you will lead the vision and execution of integrated digital programs that connect strategy to measurable impact. Based in Memphis TN or Fort Worth TX, this role offers the opportunity to influence brand visibility, customer engagement, and product adoption at scale while partnering with teams across marketing, medical education, and the wider organization. Responsibilities Leading the integrated digital strategy for the Orthopedics business to drive brand visibility, product adoption, and customer engagement Planning and executing omnichannel digital marketing campaigns across paid media, websites, CRM pathways, and professional platforms Designing and optimizing end-to-end customer journeys and digital product roadmaps aligned to business priorities Owning performance measurement and analytics to optimize ROI, engagement, and business outcomes through test and learn experimentation Building commercial models and financial cases to support investment in digital solutions and innovation Qualifications 5 or more years of experience in digital marketing or digital strategy roles At least 3 years of experience within medical devices or healthcare technology, with orthopedics strongly preferred 3+ years social media management required Proven expertise in omnichannel campaign planning, audience journey design, and digital channel leadership Hands‑on experience with marketing automation, CRM integration, analytics, and data‑driven decision making Strong communication skills and the ability to partner effectively across global and regional teams Bachelor’s degree required, with an MBA or advanced degree preferred Benefits 401k Matching Program 401k Plus Program Discounted Stock Purchase Plan Tuition Reimbursement Flexible Personal Vacation Time Off Paid Holidays Flex Holidays Paid Community Service Day Medical, Dental, Vision coverage Health Savings Account employer contribution of $500 plus annually Employee Assistance Program Parental Leave Fertility and Adoption Assistance Program Hybrid Work Model for most professional roles Hands On, Team Customized, Mentorship training Discounts on fitness clubs, travel and more Equal Employment Opportunity Smith+Naphew provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. #J-18808-Ljbffr