Senior Media Planner

Overall ObjectiveThe Sr. Media Planner plans, negotiates and executes digital media campaigns for assigned client accounts. This position will have responsibility to manage day-to-day planning and analysis while maintaining strong relationships with media vendors, clients and partner agencies. The responsibilities are many, various, and not limited to those written in this document. These responsibilities must be directed continuously toward maintaining exceptional service to the client and providing timely deliverables, i.e., Media Plans, Point-of-Views (POVs), and related media analyses.ResponsibilitiesWork alongside offline Integrated media planning and buying teams to provide digital insight for objectives and strategies applied to overall client media plan; Plan digital media campaign strategy in tandem with traditional media teamResearch, plan, execute and manage performance reporting and analysis/optimization efforts for digital media campaigns that may include most or all of the following: Digital Display (both rich and standard executions), Online Radio, Video, Mobile Display, Online GamingWork alongside paid search and SEO teams to manage internal communications, performance reporting and budget allocation for assigned accountsAs directed and overseen by the Digital Media Supervisor, responsible for organizing, implementing and controlling the day-to-day media planning development process including coordination among assistantsOversee and train assistant level employees for the support-level work they perform and also help guide their overall growth and developmentAs directed and overseen by the Digital Media Supervisor, present recommendations, POVs and select analyses to clients and Account Service personnel as well as performance reporting delivered and presented to client on regular basis, often weeklyUse digital media tools and resources as needed to research and plan client campaigns, including competitive analysis (using TNS/Kantar) and site traffic and demographic concentrations (Comscore)QualificationsBachelors degree in business, marketing, advertising or related field2-4 years media planning experience, in an Advertising/Media/Marketing Agency Experience with Automotive Clients is highly preferredExperience negotiating with and managing digital vendorsExperience evaluating and recommending strategy and placements for digital campaignsProficiency with MS Office: Outlook, Excel, Word and PowerPointFull service agency experience preferred, but not required