Senior Paid Search Specialist

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, and our unique structure as a 100% employee-owned company (ESOP).SUMMARYThe Senior Paid Search Specialist at Butler/Till owns and oversees all Paid Search strategy, planning, and execution across the agency enterprise. In short, they are considered the subject matter experts in Paid Search. They manage and analyze campaign performance, set strategy, and make optimizations to meet client KPIs. They communicate effectively with internal teams and occasionally clients, while also guiding and mentoring other Search Specialists. Additionally, they play a critical role in stewarding media budgets and keeping a strong pulse on industry news & trends. A successful Senior Paid Search Specialist should have the ability to autonomously handle complex issues and problems while leaning on the support of managers for escalated issues. This role leverages core competencies such as customer focus, collaboration, agility, results orientation, discipline, and proactivity to deliver continuous value and drive business outcomes in a fast-paced environment.KEY OUTCOMES & RESPONSIBILITIESKey Outcome: Manage and maintain Paid Search campaigns to drive performance and value on behalf of our clientsKey Responsibilities:Pacing: This role will pull, compile, and otherwise analyze and interpret the results of in-market campaigns, ensuring that they are spending and performing as expectedMust be able to efficiently download / interpret / and action on multiple sets of campaigns, including different brands, different targeting strategies / different stages of the marketing funnel / different target audiences (both B2C and B2B)Optimizations: This role will recommend and/or implement changes to the settings and inputs within the Search buying platform (Google Ads, Microsoft Ads, etc.) to ensure all KPI’s for each client campaign meet or exceed pre-established benchmarksDocument changes / optimizations and learnings that feed strategic insightsKey Outcome: Planning and strategyKey Responsibilities:Kick off the planning process by working cross functionally with Integrated Planning and Account teamsProvide budget and strategy guidance and answer questionsCollaborate with cross-functional teams to gather insights, offer recommendations and optimizations to exceed campaign benchmarks and client business objectivesContinuously analyze key performance metrics to measure effectiveness of campaign initiativesPrepare materials like POVs and other thought leadership to educate internal and client stakeholders on strategy shifts, account restructuring, etc.Key Outcome: Communication and collaborationKey Responsibilities:Works closely with Search Specialist and Associate Specialist peers to ensure campaign management tasks are completed and executional best practices are followed - this includes mentoring and training Specialist and Associate Specialist peers to achieve the Planning, Strategy, Measurement & Reporting and Stewardship functionsSupports Integrated Planning team in the development of channel plans including budget forecasts, campaign/bid strategies, campaign structure, competitive insights, and key learnings that can be put into actionable itemsIs a vocal role in defining our approach and answering internal cross-functional team questions and inquiry. Will occasionally interface with clients as wellCollaborates with Analytics, Integrated Planning, and Account Service teams to build reports and craft client communicationAuthors thought leadership material (POVs, blog posts, white papers, speaking opportunities, etc.)Key Outcome: Measurement and reportingKey Responsibilities:Turn raw numbers into a meaningful story about campaign performance; use insights to make media performance better and help clients achieve their business goalsAnalyze, review, and report on effectiveness of campaigns to maximize resultsEffectively communicate and educate internal teams on performance nuances, citing team-driven optimizations and/or external factors that impacted performanceAct as channel SME and present channel performance with confidence, fields any questions and/or provide any follow-ups to channel-specific inquiriesAssist with troubleshooting of reporting and/or trafficking mapping and/or site tagging to assist with campaign measurementCollaborate with Analytics to ensure data accuracy in dashboards and recommend appropriate KPIs for recommended channel activation strategiesCollaborate with channel peers to understand cross-channel dependencies and build synergistic strategies to further overall campaign performanceKey Outcome: Steward the media budgets with a high degree of accuracy and timeliness to ensure proper billing and reporting processesKey Responsibilities:Contribute towards monthly forecasting, billing, and maintenance of process documentationMaintain “Media Buy” entry within MediaOcean / PrismaAssist with Invoice Approval and Reconciliation, ensure all known fees / discounts / added value are correctly captured per Scope documentsMay be asked to assist with troubleshooting of reporting and/or trafficking mapping and/or site tagging to assist with campaign measurementOther Responsibilities:Additional accountabilities and tasks may be assigned by leader/management to contribute to overall team and agency successQUALIFICATIONSREQUIREDBachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experienceMinimum of 4 years of experience managing and leading campaigns in the channel ecosystemExperience with strategic planning and applied experience of bringing plans to executionProven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitmentsPREFERREDExperience working in pharma marketing or in highly regulated industryProactive and curious attitudeStrong problem-solving skillsComfortable operating in a fast-paced, deadline driven environment with rapidly changing prioritiesUse of advanced Search bidding platforms (SA360, Marin, etc.)Strong Excel skills (VLOOKUP, Pivot tables/charts, etc.)CORE COMPETENCIESCUSTOMER FOCUS/CLIENT INTIMACY: Seeking to understand client business challenges/needs and delivering continuous value to our clientsCOLLABORATIVE: Working with teams and across the organization with easeOWNER AGILITY: Able to continuously learn and quickly adapt to changing circumstancesRESULTS DRIVEN: Accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitmentsDISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before actingTRAVEL REQUIREMENTSAll employees, regardless of role or geographic location, are required to attend in person for onboarding during their first week of employment and annually for the Shareholder’s Summit held in June. Additional travel is not routinely expected but may be required for key/critical meetings & events.WORK ENVIORNMENT & PHYSICAL DEMANDSThe work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate (i.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.COMMITMENT TO DIVERSITY, EQUITY, INCLUSION, AND BELONGING Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you'll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work. EEO DISCLAIMERButler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.COMPENSATION Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $51,000 - $81,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.