Senior Performance Creative Strategist

Senior Performance Creative StrategistLocation: Valley Stream, NYSchedule: Remote | 5 Days Per WeekCompensation: $135,000–$150,000 base salary + 20% Target Based BonusAbout TwilloryTwillory is a fast-growing menswear brand redefining comfort and performance in everyday apparel. We combine technical fabrics with modern style to help men look sharp while feeling incredibly comfortable.Creative is the biggest driver of our growth. We believe the brands that win aren't the ones with the biggest budgets, they're the ones that consistently produce the best creativity.We're looking for a Senior Performance Creative Strategist to help us build that engine.This is a high-impact role with direct influence over millions of dollars in annual advertising spend. You'll work alongside our media buying, creative, and leadership teams to develop the next generation of winning ads that fuel Twillory's growth.About the RoleWe're looking for someone who has lived inside high-performing DTC brands and understands what separates good creative from creative that scales.You know how to dissect winning ads, uncover why they're working, and build systems for creating more of them. You think in hooks, angles, objections, positioning, customer psychology, and creative testing frameworks.You'll own the strategic side of performance creative, transforming data and customer insights into concepts that our designers, editors, and creators can bring to life.If you've helped scale Meta accounts through better creative, this role was built for you.What You'll Do:Own Performance Creative StrategyDevelop the overall creative testing roadmap across Meta, TikTok, YouTube, and emerging paid channelsAnalyze creative performance daily to identify winning hooks, messaging, formats, creators, offers, and trendsTurn performance insights into clear hypotheses and testing prioritiesBuild repeatable frameworks that increase the speed and quality of creative iterationDevelop Winning Creative ConceptsWrite detailed creative briefs for static ads, UGC, creator content, testimonials, landing pages, and short-form videoCreate fresh concepts built around customer pain points, objections, aspirations, offers, and product value propositionsGenerate multiple variations of winning concepts to maximize scale before fatigue sets inResearch competitors, customer reviews, social conversations, and emerging trends to uncover new creative opportunitiesPartner With Creative & Growth TeamsWork closely with media buyers to understand performance signals and identify opportunitiesCollaborate with designers, video editors, content creators, and copywriters to bring concepts to lifeReview creative before launch to ensure every asset is optimized for performanceContinuously improve the creative production process to increase testing velocityBuild a World-Class Creative EngineHelp establish systems that allow Twillory to produce high-performing creative at scaleIntroduce new testing methodologies, AI workflows, creator sourcing strategies, and creative processesBecome the company's expert on what is and isn't working across paid socialWhat We're Looking For5+ years developing performance creative for DTC or e-commerce brandsExperience managing creative strategy for brands spending seven figures annually on Meta advertisingProven track record helping scale revenue through creative testing and iterationDeep understanding of Meta advertising and performance creative best practicesExperience with TikTok and YouTube advertising is a strong plusExpert understanding of hooks, angles, positioning, messaging, offers, objections, value propositions, and customer psychologyExceptional ability to turn performance data into actionable creative directionStrong copywriting skills with experience writing performance-focused creative briefsComfortable working in a fast-paced environment where testing, iteration, and feedback happen dailyExcellent communication and project management skillsHighly organized with strong attention to detailPassion for consumer behavior, advertising psychology, and continuous experimentationBonus PointsExperience at a high-growth DTC brand generating $20M+ in annual revenueExperience working with AI tools to accelerate creative ideation and productionExperience collaborating directly with creators and UGC agenciesExperience building creative testing frameworks from the ground upFamiliarity with Motion, Triple Whale, Northbeam, or other attribution and creative analytics platformsWhat Success Looks LikeWithin your first 12 months, you will have:Built a repeatable creative testing framework that consistently generates winning conceptsIncreased the volume and quality of creative testing across paid channelsImproved collaboration between creative and media buyingDeveloped a robust pipeline of fresh concepts that reduces creative fatigueHelped scale Twillory's paid media performance through stronger creative strategyEstablished Twillory as one of the most sophisticated performance creative organizations in DTCWhy Join TwilloryWork on a brand with significant paid media investment and an aggressive growth trajectoryDirect influence on company revenue and growth strategyHigh level of ownership and autonomyCollaborate with a fast-moving, ambitious team that values speed, creativity, and experimentationCompetitive compensation plus performance bonusOpportunity to help build one of the best performance creative organizations in the DTC industry