Senior Product Marketing Manager- Consumer Packaged Goods (CPG) & CX

Senior Product Marketing Manager - Consumer Packaged Goods (CPG) Job summary: SAP is seeking an experienced Product Marketing Manager to drive the marketing strategy, messaging, and demand generation for our Customer Experience (CX) software solutions tailored to the Consumer Industries sector (CPG, Retail, Fashion, Wholesale). This role requires experience in enterprise SaaS marketing, a high-level understanding of consumer industry business processes, and the ability to develop full‑stack marketing plans that span the entire buyer’s journey—from awareness to adoption. What you’ll build Marketing Strategy & Execution Develop end‑to‑end marketing strategies for SAP’s CX solutions in the consumer industries sector. Define messaging, positioning, and value propositions that resonate with key buyer personas (e.g., CMOs, CRO’s, Revenue Growth Managers, Merchandisers). Lead competitive intelligence and differentiation strategies to position SAP as the leader in consumer industries CX solutions. Collaborate with demand generation teams to execute field‑level event‑based and digital marketing campaigns. Content development Create high‑impact marketing and sales assets such as whitepapers, case studies, battle cards, videos, webinars, and product briefs. Act as subject matter specialist, collaborating with product management, sales, and corporate marketing to define content across the buyer’s journey. Sales Enablement & Market Intelligence Develop sales enablement tools (playbooks, training, ROI calculators) to empower SAP’s sales teams. Conduct market and customer intelligence to identify trends, pain points, and opportunities in consumer industries. Work closely with product management, sales, and industry teams to refine GTM strategies based on market feedback. Partner with marketing to drive initiatives that amplify reach and adoption. Industry & Solution Expertise Functional understanding of consumer industries business processes, specifically desirable are: Revenue Growth Management (RGM) Consumer Experience & Customer Data Management Marketing & Customer Engagement Commerce & Merchandising AI‑driven solutions (Agentic AI, predictive analytics, personalization) Ability to translate functional software capabilities into compelling customer value propositions. Performance Analysis & Optimization Track and analyze marketing performance metrics (lead generation, pipeline influence, campaign ROI). Continuously refine messaging, content, and GTM strategies based on data‑driven insights. Accountability Become an internally recognized expert in CX business processes and associated industry‑specific innovations sought after by customers. Engage up and across the organization with a leadership mindset. Establish a clear connection between work and team performance metrics, including proactive mitigation for underperforming situations. What you bring 3–5 years of experience in product marketing within enterprise SaaS software, preferably in CX, CRM, or consumer industry solutions. Strong storytelling and content creation skills with the ability to craft customer‑centric narratives. Functional industry knowledge of CPG, Retail, Fashion, or Wholesale, including high‑level business processes and pain points. Competent cross‑functional collaboration skills with product, sales, and industry teams. Bachelor’s degree in marketing, business, or related field. Where you belong You’ll be part of a high‑impact team shaping the future of CX solutions for consumer industries such as CPG, Retail, Fashion, and Wholesale. The team combines deep industry understanding with enterprise SaaS expertise, working across AI‑driven solutions spanning marketing, commerce, merchandising, customer data, and revenue growth management. In this collaborative, fast‑paced environment, you’ll help deliver full‑journey experiences—from awareness to adoption—while driving meaningful innovation and growth at scale. Compensation Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step towards demonstrating SAP’s commitment to pay equity. The targeted annual combined range for this position is 90,000–198,500 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. The summary of SAP benefits and eligibility requirements can be found at SAP North America Benefits. EEO Statement Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability. Requisition ID: 455004 | Work Area: Marketing | Expected Travel: 0 – 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid #J-18808-Ljbffr