Senior Retention Marketing Specialist

Senior Retention Marketing SpecialistLocation: Remote – US (PST or MST only)Compensation: $80K–$95K Base + Bonus + Benefits**Candidates for this role must be authorized for work in the US. Candidates must also be located in PST or MST time zones.**We're partnering with a growing Shopify Platinum Partner looking to add a Senior Retention Marketing Specialist to its team. This person will work across a portfolio of high-growth DTC brands, owning email and SMS strategy while helping clients improve retention, engagement, and customer lifetime value.This is a client-facing role combining strategic thinking, hands-on campaign management, and performance analysis. You'll work closely with creative, copy, analytics, and other internal teams to develop lifecycle and promotional programs aligned with each client's broader business goals.What You'll DoOwn day-to-day retention marketing strategy across a portfolio of DTC/eCommerce clientsDevelop, execute, and optimize email and SMS campaigns aligned with client objectivesBuild lifecycle strategies designed to improve customer engagement, repeat purchase behavior, and long-term valueAnalyze campaign and customer data to identify trends, opportunities, and areas for improvementEstablish measurement frameworks and report on performance, translating data into clear recommendations and next stepsServe as a strategic partner to clients, proactively identifying opportunities and guiding retention marketing decisionsCollaborate with designers, copywriters, analysts, and other specialists to bring campaigns and lifecycle programs to marketStay current on emerging trends and best practices across email, SMS, retention, and DTC marketingContribute to the continued development of internal retention strategies, processes, and methodologiesWhat We're Looking For3-7 years of experience in lifecycle marketing, CRM, retention, or a related disciplineStrong hands-on experience developing and managing email and SMS marketing programsPrevious experience working with DTC or eCommerce brands, specifically with ShopifyExpertise with KlaviyoAbility to develop retention strategies and connect marketing activity to measurable business outcomesStrong analytical skills with experience turning customer and campaign data into actionable insightsExcellent client-facing communication and presentation skillsExperience building and maintaining long-term client relationshipsStrong understanding of customer lifecycle marketing, brand strategy, and contentComfortable managing multiple priorities and client accounts simultaneouslyNice to HavePrevious digital agency or consulting experienceFamiliarity with Figma and creative collaboration workflowsShopify, Klaviyo, Retention Marketing, Lifecycle Marketing, CRM, Email, SMS, Agency, Shopify Partner