Senior Social Media & Content Manager

Position Purpose: The Senior Manager, Social Media & Content will own the social media strategy, creative direction, content production and day-to-day channel management for Sant Ambroeus and Casa Lever.This role is responsible not only for publishing content, but for building the creative vision behind each channel and translating the broader marketing calendar into compelling social storytelling. This role functions as a social strategist, creative director, producer, copywriter, channel manager, community manager and analyst.For Sant Ambroeus specifically, the role will support a rapidly growing brand operating across nine markets, with four new openings, major holiday campaigns, cultural partnerships, retail launches, culinary storytelling and ongoing local-market needs.The role will manage the full content process, from the initial idea through final publication, while sourcing and directing external photographers, videographers, editors, creators and production partners as needed.Key Responsibilities/Accountabilities:Social Strategy & Creative Direction Own annual social strategy, channel direction and content plansTranslate the marketing calendar into social-first campaigns and storytellingDevelop content concepts, mood boards, storyboards, detailed briefs and shot lists for new openings, holiday campaigns, partner content etc.Protect and evolve each brand’s visual identity and tone of voiceProactively identify trends, cultural moments and platform opportunitiesDevelop recurring content franchises across F&B, people, openings, holidays, retail and partnershipsContent Production & Development Lead end-to-end content production across all markets, around 15 shoots a yearSource and manage photographers, videographers, editors, stylists and local creatorsOwn production budgets, schedules, logistics and day-of shoot managementCoordinate Culinary, Beverage, Operations and Marketing needs for each productionPersonally capture high-quality photo and video content using both iPhone and professional camera equipment for day-to-day, reactive and last-minute content needsConfidently shoot and edit social-first content independently, without requiring an external photographer or videographer for every content need.Lead selects, editing, post-production feedback and final asset deliveryBuild a trusted local creator network across key marketsManage external creative agencies for select higher-level productionsChannel Management Build and manage monthly content calendars across Feed, Reels and StoriesOversee grid planning and overall visual cohesionWrite captions and maintain brand voiceSchedule and publish contentManage collaboration posts with partners and talentMaintain and organize asset librariesEnsure content is efficiently repurposed across channels and campaignsCommunity Management Monitor and respond to comments, DMs, mentions and tagged contentIdentify and repost relevant UGCMaintain response guidelines and brand voice standardsEscalate guest concerns appropriatelyBuild relationships with guests, regulars and brand advocates through socialAnalytics & OptimizationProduce monthly performance reports and quarterly strategic reviewsTrack audience growth, reach, engagement and content performanceUse insights to refine creative direction and content investmentAlign organic social strategy with paid media in partnership with DigitalCross-functional Collaboration Work closely with Marketing, PR, Culinary, Beverage, Retail, Partnerships, Events and OperationsAlign content planning with openings, programming, menu launches, retail, holidays and partnershipsEnsure social supports broader brand and business prioritiesSelf-DevelopmentIt is understood that as the Senior Social Media & Content Manager you are responsible to maintain current knowledge of departmental information. You will be required to continually develop this knowledge on your own time and follow the current successful local trends.ADA: SA Hospitality Group will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990. This job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and marginal job functions are subject to modification.