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Senior Vice President, Integrated Marketing

  • ... Boston, Massachusetts, United States
  • ... Full time
  • ... Salary: 177000 per year
  • Posted on: Feb 04, 2024       Expires on: Mar 20, 2024

Senior Vice President, Integrated Marketing   

JOB TITLE:

Senior Vice President, Integrated Marketing

JOB TYPE:

Full-time

JOB LOCATION:

Boston Massachusetts United States

JOB DESCRIPTION:

About us: Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies.
We work with high-growth technology companies and established brands looking to reinvent themselves.

At Highwire, we believe that storytelling fuels transformation.
And the most impactful stories represent all voices and perspectives.
As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy.

We ensure every Highwire Walker has unique support to climb to success.
Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture.
We aspire to change our industry and build a better future for all.

Our people-first culture is driven by four core values:
Inclusion Always
Growth Mindset
Team Empowerment
Fierce Distinction

We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life.
If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you.
Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.

We are based in San Francisco, with offices in New York, Boston, and Chicago.
However, we are also open to hiring in the following states: Connecticut, Florida, Indiana, Michigan, Missouri, New Jersey, North Carolina, Oregon, Pennsylvania, Texas, Utah, Vermont, and Washington.

Primary Responsibilities:
Highwire’s Senior Vice President, Integrated Marketing acts as a senior account lead for our largest clients.
Coordinating and leading a variety of disciplines across multiple programs, business units or verticals, you are skilled and experienced in multiple disciplines, and work closely with our content, creative and social leaders to develop and deliver programs that help expand our clients’ businesses and help deepen relationships with our most important clients.

Business growth and development is a central responsibility of this role, as is cultivating client relationships at the most senior level.
You will help existing clients to diagnose brand and product marketing challenges, integrate their work with that of their communications peers, and present them with impactful, integrated solutions which use all of Highwire’s skills across content, social and creative.

You are a natural, collaborative leader and a problem solver.
You excel at communicating with disparate teams, joining dots, finding efficiencies and coordinating multiple projects under singular leadership and a cohesive vision.

You will also play a key role in coordinating and creating Highwire marketing materials such as case studies, award entries and thought leadership, telling our stories of integrated success to a larger audience, and with greater regularity.

Essential Functions

  • Build cross-functional relationships with senior clients, bridging the gaps between communications, brand and product marketing teams
  • Define and drive client growth strategies, expanding integrated programs across assigned client accounts
  • Lead key accounts and combine content, creative and social strategy to leverage the best of each discipline
  • Build foundational agency processes that emphasize an integrated approach to solving client problems, onboarding new business, and staffing accounts
  • Help clients meet their marketing and communications objectives through the creation of highly effective, award-worthy campaigns and programs
  • Collaborate with content, creative and social leaders within Highwire to ensure the right resources are available and deployed against our most important accounts
  • Work seamlessly with PR teams, helping translate and coordinate their work with marketing objectives and activities
  • Assist in the hiring and retention of new talent across our digital team
  • Help our team stay at the forefront of new channels, platforms and technologies
  • Identify opportunities to improve the effectiveness of the client experience through higher quality output, more effective workflows and the creation of standards and playbooks
  • Dramatically increase the volume, and win rate, of awards across the content, social, creative and PR teams - ideally by leveraging their combined work to showcase integrated success
  • Act as the Highwire editor for case studies and website content, working with the agency’s business development, creative and content teams to develop, proof and publish new Highwire content

Requirements

  • Bachelor’s degree in integrated marketing, journalism, communications, or related field
  • Minimum 15 years experience in communications either in-house or with an agency with at least 5 years in a senior leadership capacity
  • Proven experience in a senior leadership role, preferably as an SVP, Integrated Marketing, or similar, in a dynamic agency environment
  • Strong background and proficiency in multiple marketing disciplines, including content, creative, and social strategies
  • Ability to build and cultivate relationships with senior-level clients, diagnosing brand and product marketing challenges
  • Demonstrated success in defining and driving client growth strategies
  • Natural collaborative leader with excellent communication skills, capable of coordinating multiple projects under a cohesive vision
  • Ability to build foundational agency processes emphasizing an integrated approach to solving client problems
  • Involvement in hiring and retaining digital team members, contributing to team growth
  • Stay at the forefront of new channels, platforms, and technologies relevant to marketing and communications
  • Proven ability to increase the volume and win rate of awards, showcasing integrated success across teams
  • Act as the Highwire editor for case studies and website content, collaborating with business development, creative, and content teams

Highwire Perks

  • Competitive salary
  • Merit-based bonuses and promotions
  • Hybrid work model to suit your schedule and lifestyle
  • Excellent vacation policy including an extended break for summer and winter holiday
  • Participate in Empower Hours on Fridays; Team has the ability to log off by 3 pm
  • 401K Match
  • Medical and dental benefits/ FSA
  • Paid Parental Leave
  • Commuter Benefit
  • Home office equipment stipend
  • Growth Mindset Stipend of $100 annually for books, exhibitions, etc.
  • Technology reimbursement
  • Wellness benefit
  • Donation Match
  • Full-time writing Coach
  • Mentorship
  • Monthly recognition programs
  • Employee referral bonus
  • New business referral bonus
  • Quarterly Highwire fun events – Thanksgiving is our favorite holiday
  • Dog-friendly work environment
  • Extremely supportive, nurturing environment with many opportunities for learning and growth
The duties delineated above will vary depending on the needs of each specific account, and in no way states or implies that these are the only duties to be performed by this employee.
This individual will be required to follow any other instructions and to perform any other duties requested by his or her supervisors.

We are actively seeking candidates who possess a genuine passion for tech PR and are excited to expand our team.
As we continue to grow our agency, we are proactively building a pipeline of exceptional individuals to connect with and consider for future opportunities.


If you are enthusiastic about the world of tech PR and are eager to embark on a rewarding career in this field, we encourage you to start the conversation by applying today.
We value your interest in our agency and look forward to hearing from you.


Apply now and let's explore the possibilities together!

Job Alert
If you have been targeted by a scammer, you can file a complaint with the Federal Trade Commission here.
Highwire will not send recruiting-related emails from any other email domain name or variation other than @highwirepr.
com
.
Highwire will never request your bank account, credit card, or credit score as part of our application process.
If you receive a suspicious email not sent from a team member, specifically at our @highwirepr.
com
email address, or if you receive suspicious outreach on social media, please forward the communication to hwsecurity@highwirepr.
com so that we can review and flag the fraudulent domain and user IDs for removal.

Position Details

POSTED:

Feb 04, 2024

EMPLOYMENT:

Full-time

SALARY:

177000 per year

SNAPRECRUIT ID:

S-1707481578-9da9511e3ff41f34f4c75f26d3b70900

LOCATION:

Massachusetts United States

CITY:

Boston

Job Origin:

jpick2

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About us: Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves.

At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy.

We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all.

Our people-first culture is driven by four core values:
Inclusion Always
Growth Mindset
Team Empowerment
Fierce Distinction

We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.

We are based in San Francisco, with offices in New York, Boston, and Chicago. However, we are also open to hiring in the following states: Connecticut, Florida, Indiana, Michigan, Missouri, New Jersey, North Carolina, Oregon, Pennsylvania, Texas, Utah, Vermont, and Washington.

Primary Responsibilities:
Highwire’s Senior Vice President, Integrated Marketing acts as a senior account lead for our largest clients. Coordinating and leading a variety of disciplines across multiple programs, business units or verticals, you are skilled and experienced in multiple disciplines, and work closely with our content, creative and social leaders to develop and deliver programs that help expand our clients’ businesses and help deepen relationships with our most important clients.

Business growth and development is a central responsibility of this role, as is cultivating client relationships at the most senior level. You will help existing clients to diagnose brand and product marketing challenges, integrate their work with that of their communications peers, and present them with impactful, integrated solutions which use all of Highwire’s skills across content, social and creative.

You are a natural, collaborative leader and a problem solver. You excel at communicating with disparate teams, joining dots, finding efficiencies and coordinating multiple projects under singular leadership and a cohesive vision.

You will also play a key role in coordinating and creating Highwire marketing materials such as case studies, award entries and thought leadership, telling our stories of integrated success to a larger audience, and with greater regularity.

Essential Functions

  • Build cross-functional relationships with senior clients, bridging the gaps between communications, brand and product marketing teams
  • Define and drive client growth strategies, expanding integrated programs across assigned client accounts
  • Lead key accounts and combine content, creative and social strategy to leverage the best of each discipline
  • Build foundational agency processes that emphasize an integrated approach to solving client problems, onboarding new business, and staffing accounts
  • Help clients meet their marketing and communications objectives through the creation of highly effective, award-worthy campaigns and programs
  • Collaborate with content, creative and social leaders within Highwire to ensure the right resources are available and deployed against our most important accounts
  • Work seamlessly with PR teams, helping translate and coordinate their work with marketing objectives and activities
  • Assist in the hiring and retention of new talent across our digital team
  • Help our team stay at the forefront of new channels, platforms and technologies
  • Identify opportunities to improve the effectiveness of the client experience through higher quality output, more effective workflows and the creation of standards and playbooks
  • Dramatically increase the volume, and win rate, of awards across the content, social, creative and PR teams - ideally by leveraging their combined work to showcase integrated success
  • Act as the Highwire editor for case studies and website content, working with the agency’s business development, creative and content teams to develop, proof and publish new Highwire content

Requirements

  • Bachelor’s degree in integrated marketing, journalism, communications, or related field
  • Minimum 15 years experience in communications either in-house or with an agency with at least 5 years in a senior leadership capacity
  • Proven experience in a senior leadership role, preferably as an SVP, Integrated Marketing, or similar, in a dynamic agency environment
  • Strong background and proficiency in multiple marketing disciplines, including content, creative, and social strategies
  • Ability to build and cultivate relationships with senior-level clients, diagnosing brand and product marketing challenges
  • Demonstrated success in defining and driving client growth strategies
  • Natural collaborative leader with excellent communication skills, capable of coordinating multiple projects under a cohesive vision
  • Ability to build foundational agency processes emphasizing an integrated approach to solving client problems
  • Involvement in hiring and retaining digital team members, contributing to team growth
  • Stay at the forefront of new channels, platforms, and technologies relevant to marketing and communications
  • Proven ability to increase the volume and win rate of awards, showcasing integrated success across teams
  • Act as the Highwire editor for case studies and website content, collaborating with business development, creative, and content teams

Highwire Perks

  • Competitive salary
  • Merit-based bonuses and promotions
  • Hybrid work model to suit your schedule and lifestyle
  • Excellent vacation policy including an extended break for summer and winter holiday
  • Participate in Empower Hours on Fridays; Team has the ability to log off by 3 pm
  • 401K Match
  • Medical and dental benefits/ FSA
  • Paid Parental Leave
  • Commuter Benefit
  • Home office equipment stipend
  • Growth Mindset Stipend of $100 annually for books, exhibitions, etc.
  • Technology reimbursement
  • Wellness benefit
  • Donation Match
  • Full-time writing Coach
  • Mentorship
  • Monthly recognition programs
  • Employee referral bonus
  • New business referral bonus
  • Quarterly Highwire fun events – Thanksgiving is our favorite holiday
  • Dog-friendly work environment
  • Extremely supportive, nurturing environment with many opportunities for learning and growth
The duties delineated above will vary depending on the needs of each specific account, and in no way states or implies that these are the only duties to be performed by this employee. This individual will be required to follow any other instructions and to perform any other duties requested by his or her supervisors.

We are actively seeking candidates who possess a genuine passion for tech PR and are excited to expand our team. As we continue to grow our agency, we are proactively building a pipeline of exceptional individuals to connect with and consider for future opportunities.

If you are enthusiastic about the world of tech PR and are eager to embark on a rewarding career in this field, we encourage you to start the conversation by applying today. We value your interest in our agency and look forward to hearing from you.

Apply now and let's explore the possibilities together!

Job Alert
If you have been targeted by a scammer, you can file a complaint with the Federal Trade Commission here. Highwire will not send recruiting-related emails from any other email domain name or variation other than @highwirepr.com. Highwire will never request your bank account, credit card, or credit score as part of our application process. If you receive a suspicious email not sent from a team member, specifically at our @highwirepr.com email address, or if you receive suspicious outreach on social media, please forward the communication to hwsecurity@highwirepr.com so that we can review and flag the fraudulent domain and user IDs for removal.

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