SEO / GEO Manager

Do you have a passion for SEO and a curiosity for how AI is reshaping search? Can you show us how your strategies not only rank, but adapt to the next era of search powered by Google’s AI Overviews, ChatGPT, Gemini, and beyond?About the Company:Join a high-performing, innovation-focused team at our results-driven digital marketing agency—a Google Premier Partner, Meta Business Partner, and Microsoft Advertising Partner.Our integrated marketing solutions drive measurable ROI for clients across eCommerce, SaaS, Finance, Healthcare, and Education, with a focus on profit growth, not vanity metrics.About the Role:We’re looking for an AI-forward SEO Account Manager who thrives on curiosity, experimentation, and collaboration—and who’s ready to lead clients into the future of search, including:Lead SEO strategy that drives ROI across both traditional and AI-powered search for clients (Google, Gemini, ChatGPT, etc.).Stay proactive on algorithm updates, AI trends, and emerging search technologies.Conduct keyword + prompt research to align content with real search intent in both SERPs and generative engines.Develop content calendars using topic modeling, entity mapping, and trend forecasting.Optimize content and metadata for visibility in organic search and AI experiences.Audit technical SEO/ GEO fundamentals along with schema to enhance crawlability, speed, and structured data performance.Drive conversion rate optimization using behavioral analytics.Leverage integrated tools (GA4, GSC, SEMrush, Ahrefs, Screaming Frog, GEO tracking platforms) for performance insights.Report clearly on SEO + GEO visibility, connecting initiatives to tangible ROI.Collaborate cross-functionally with Paid Search, Social, and CRO teams for unified, data-driven results.Responsibilities:Perform in a dual role as both an SEO / GEO strategist and point of contact for assigned clients.Own the overall SEO / GEO strategy and efficient day-to-day management of assigned SEO / GEO accounts, focusing on client gross profit growth.Monitor and analyze brand presence in generative results, using GEO tracking tools to identify brand mentions, competitor share of voice, and emerging content opportunities, and outreach.Develop prompt-based optimization strategies that align brand content with the way users query AI engines.Partner with Analytics and Web Development teams to ensure technical / AI readiness—covering site health, tracking, analytics integration, and landing page optimization.Report on key performance indicators and present them effectively to clients and senior management.Work closely with Lead Strategists to refine account roadmaps and maintain alignment with long-term objectives.Qualifications:3+ years of experience executing successful SEO strategies with a focus on content strategy and on-page optimizations.A true practitioner and pioneer—curious, adaptable, and unafraid to test, learn, and lead in the emerging Generative Engine Optimization (GEO) space.Strong knowledge of SEO best practices, search engine algorithms, ranking factors, and how to optimize for AI-powered search engines in a variety of industries and verticals.Proven experience using tools like GA4, SEMRush, Google Search Console, Ahrefs, Moz, SpyFu, Screaming Frog, and CMS like WordPress and WebFlow (bonus points for experience with product feed optimization and eCommerce CMS like Shopify, WooCommerce, Magento, BigCommerce, etc.)Self-motivation, autonomy and a strong sense of accountability to bring success to your clients in a remote environment.Capacity to handle multiple ongoing projects and deadlines in a fast-paced team environment.Exceptional attention to detail with strong written and oral communication skills.Compensation:$80,000 – $90,000 base salary100% remote work environmentUnlimited PTO policy11 paid company holidaysFlexible medical insurance benefits through an ICHRA planFree telehealth services401(K) with 3% company match12 weeks of paid parental leaveBonus opportunities and annual salary reviewsEquipment, internet, and wellness stipendsStrong work/life balance support and flexible schedulesInterview Process:A 30 to 45-minute video interview with our internal Talent Acquisition Manager.An untimed, technical skills assessment.A 1-hour video interview with Hiring Manager(s) on the SEO team.--We Are An Equal Opportunity EmployerHawkSEM provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.Learn more about EEO and Job Applicants here: https://www.eeoc.gov/employees-job-applicantsNotice Regarding AI in RecruitmentWe may use artificial intelligence (AI) tools to assist with certain aspects of our recruiting process, including sourcing, ranking, and recommending candidates based on job-related qualifications. AI-generated information is used as a recruiting aid and is not the sole basis for employment decisions. Our hiring team reviews candidate information and makes hiring decisions based on human evaluation and judgment. All interviews, assessments, and hiring decisions are conducted and made by our hiring team. We are committed to fair and equitable hiring practices and comply with applicable federal, state, and local laws governing the use of AI in employment.