SMERF Sales Director

SMERF Director of Sales A rapidly growing luxury hospitality and vacation platform in Central Florida is seeking an innovative SMERF Director of Sales to drive occupancy and revenue growth by attracting travel sports teams, high school, and collegiate athletic programs to our resort. This role leads all sales efforts targeting coaches, athletic directors, tournament organizers, and team travel coordinators whose athletes are competing at local, regional, and national competitions. This is a rare opportunity to join a high-growth company at a pivotal stage, helping develop strategic partnerships, manage the full group sales cycle, and ensure an exceptional stay experience tailored to the unique needs of competitive athletes and their teams. Compensation & Benefits $100,000 – $130,000 base salary, medical and dental coverage, 401(k), PTO, personal and sick days, paid holidays, life insurance, STD/LTD, and more. Position Responsibilities Sales Strategy & Business Development: Develop and execute a targeted sales strategy to attract traveling sports teams, high school, and collegiate sports teams traveling to the Orlando area for competitions, tournaments, and championships. Pipeline Creation: Build a robust pipeline by prospecting athletic departments, sports governing bodies, tournament directors, and travel procurement contacts at schools and universities. Local Networking: Identify and pursue relationships with sports event operators, tournament hosts, and multi-sport complexes in the greater Orlando area. Market Tracking: Stay current on the regional sports tournament calendar to proactively target incoming teams and events. Position Requirements Education: Bachelor's degree in Sports Management, Hospitality, Business, or a related field. Leadership Experience: 5+ years of Hospitality Sales experience required. Industry Track Record: Demonstrated success in hotel/resort group sales, sports tourism, or team travel sales. Communication & Support: Maintain a high level of service and responsiveness to coaches and administrators managing complex travel logistics. If you are a strategic and hands‑on sales leader with a passion for hospitality, sports tourism, and building lasting athletic partnerships, we invite you to explore this exciting career opportunity. Please submit your credentials to . Click here to apply online #J-18808-Ljbffr