Reports To: Chief Commercial Officer

Location: Milwaukee, WI (On-Site)

Employment Type: Full-Time, Salaried, Exempt

About Wantable  

At Wantable, we’re redefining retail through personalization. Our membership-based model and  proprietary technology empower us to curate products that help customers discover confidence  and joy through style. 

As a data-driven fashion company, we combine human intuition with algorithmic intelligence to  deliver personalized assortments – balancing creativity, analytics, and operational precision. 

Wantable exists to create confidence and joy through personalized style. We are seeking a Social, Affiliate, and Community Manager that will own the strategy, execution, and performance of social content, affiliate growth, and community development across expert platforms and brand-owned channels.

About The Role

You’ll lead a growing ecosystem that includes:

• Social content & channel strategy
• Affiliate program performance & partnerships
• Community development across Reddit, StackOverflow, Substack, and other expert-driven spaces
• Live and interactive community experiences
• Oversight of the Community Growth & Engagement Specialist
  

This is a high-ownership, hands-on role that blends creativity, data, AI-enhanced workflows, and direct leadership. You will work quickly, make independent decisions, and operate with minimal bureaucracy. A deep love of fashion, customers, and digital communities is essential.

What You'll Own

Social Strategy & AI-Accelerated Content Leadership

• Own the social strategy and roadmap for TikTok, Instagram, YouTube Shorts, Pinterest, and Facebook across all Wantable brands.
• Build human+AI creative workflows that increase output, improve quality, and accelerate execution.
• Use AI tools (ChatGPT, Sora, Runway, Midjourney, OpusClip, and others) for ideation, scripting, editing, variation scaling, and performance optimization.
• Identify platform trends, optimize against algorithms, and ship high-performing content with speed.
• Activate cultural, seasonal, and fashion-driven moments in real time.

Affiliate Program Management & Growth

• Own the affiliate program strategy, performance, and day-to-day execution across all Wantable brands.
• Recruit, manage, and nurture affiliate partners, creators, and micro-influencers.
• Build workflows that ensure affiliate content, UTM tracking, and style verticals align with brand goals.
• Develop incentive structures, communication cadences, and reporting dashboards.
• Use AI-assisted analytics to identify high-performing partners, optimize commission structures, and scale revenue.

Community Ecosystem Leadership

• Oversee and guide the Community Growth & Engagement Specialist, ensuring alignment with social, content, and affiliate strategies.
• Build Wantable’s presence across Reddit, StackOverflow, Substack, Quora, and other niche expert communities.
• Develop content briefs, guidelines, and workflows that leverage CS and Stylist teams for authentic engagement.
• Drive strategic participation across niche communities to build trust, amplify credibility, and grow memberships.
• Lead moderation, sentiment analysis, and rapid response systems across all community platforms.

Live & Interactive Community Experiences

• Plan and run live AMAs, livestreams, podcast features, expert Q&As, and interactive events across social and community platforms.
• Support podcast participation by preparing guests, topics, outlines, and community follow-up content.
• Repurpose live moments into high-performing clips, posts, reels, and affiliate-ready assets.

Performance, Optimization & AI-Driven Learning Loops

• Track and optimize KPIs across social, affiliate, and community: engagement, reach, conversion, revenue, retention, and sentiment.
• Run structured AI-assisted creative tests—hook variations, pacing, visuals, messaging, and affiliate assets.
• Surface insights weekly to leadership, Product, Creative, and Merch.
• Build dashboards and automations that minimize manual work and maximize output.

Team Leadership

• Directly manage and coach the Community Growth & Engagement Specialist.
• Work cross-functionally with Creative, Studio, Merchandising, Customer Service, and Stylist teams.
• Foster a fast, low-bureaucracy operating rhythm centered on ownership and results.

Requirements

What You Bring

• 3–5+ years in social media, community management, influencer/affiliate marketing, or digital content for a fashion, beauty, lifestyle, or DTC brand.
• Demonstrated success managing social channels and/or affiliate programs that drive measurable revenue.
• Experience participating in or managing Reddit, Substack, or other forum-based communities.
• Strong creative instincts paired with data-driven decision-making.
• Proficiency with mobile editing tools (CapCut, Adobe Suite, Canva) and AI-driven editing/ideation tools.
• Ability to move quickly, pivot often, and make independent decisions using customer insight and data.
• Genuine love for fashion, styling, community building, and customer engagement.
• Comfort capturing content, leading discussions, and hosting live moments.

You'll Thrive Here If You

• Love building content and community every day.
• Enjoy using AI to accelerate production and sharpen creativity.
• Prefer a lean environment with little bureaucracy.
• Are energized by fast iteration, hands-on leadership, and measurable results.
• Care deeply about fashion, customers, and building communities people trust.

How We Work At Wantable

• High ownership. You are trusted to make decisions that directly impact customers and financial performance.
• Hard-working and hands-on. We move fast, stay scrappy, and focus on impact.
• Independent thinkers. We value leaders who confidently make data-driven decisions without layers of approvals.
• Low bureaucracy. We avoid committees, long processes, and unnecessary steps.
• Love of fashion & product. We combine data with intuition to create experiences customers love.
• Results over pedigree. What you’ve built matters more than where you’ve been.

Benefits

Why Wantable?

• Be part of a dynamic, fast-growing company that has innovation and creativity embedded in its DNA.
• A chance to shape our customers’ journey and leave a lasting impact on their self-confidence, one order at a time.
• Join a collaborative environment where your ideas matter, your efforts are rewarded and you can see results in real time.

Wantable team members enjoy a 50% discount on food, coffee, and drinks in our HQ's beautiful Wantable Cafe. We have a laid-back, casual environment in a state-of-the-art HQ in Walkers Point.

We offer flexible schedules, paid parental leave (mothers AND fathers), and a private room for nursing mothers.

Even more exciting: paid vacation and seven paid holidays per year, plus a 50% discount on all merchandise. You’ll be eligible for the discount on your first day.

Important, but maybe less thrilling: we have ample parking, we offer medical (traditional and high deductible), dental, and vision insurance, as well as a 401K (both pre-tax and Roth options).