Social Media Manager (For popular fitness influencer)

Company Description:

Playbook is the #1 creator economy platform for creators in fitness, wellness, and sports. Our combination of mobile SaaS tools and services enables today's creator class to turn their iPhone training content into a meaningful income. Start creating yourself today: www.joinplaybook.com.

Context:

Top creators are always looking to build out their teams, and scale operations. This role is to run social media strategy and content creation for a popular female fitness influencer.

**Please note, if you are selected for next steps, we will ask you send a video walking through your portfolio / work results.

Duties And Responsibilities:

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• Own the organic content calendar across platforms (Instagram, TikTok, YouTube Shorts, Pinterest, etc.)
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• You will master instagram constantly on trends, showing
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• Manage day-to-day posting, captions, and channel upkeep
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• Stay current on platform trends, formats, and algorithm shifts
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Own The Entire Content Creation System:

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• Deep research, analysis, generating a broad portfolio of ideas around the influencers core pillars
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• You will be asked to break down why posts went viral, what we can learn from them, etc
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• Work with editor, and other team members to produce an aggressive content delivery schedule, constantly testing via trial reels
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• Own analytics, reporting weekly, what is working and what is not working
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Community & Engagement:

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• Monitor and respond to comments (not DMs)
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• Build relationships with community members and repeat engagers
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Reporting & Insight:

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• Track organic engagement, follower growth, and content performance
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• Track conversions into digital offers
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• Competitive/trend monitoring (what's working for competitors, category)
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Qualifications:

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• 3-5+ years in social media management, organic content creation, or digital marketing
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• Proven track record of growing organic audiences and managing multi-channel social calendars across Meta, Instagram, TikTok, YouTube Shorts, and Pinterest.
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• Hands-on experience with social commerce tools,
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• Strong creative ideation skills with a deep understanding of platform-specific mechanics (trending audio, native formats, series, and viral mechanics).
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• Experience partnering with Paid Media to align messaging and avoid content duplication.
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• Proficiency in social analytics tools (e.g., Sprout Social, Dash Hudson, platform native analytics) to translate engagement metrics into strategic insights.
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• Excellent written communication skills in a distinct brand voice, with experience handling community engagement
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• Experience with social media management software.
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• Basic video/image editing skills tailored for quick-turn social content (CapCut, Canva, Adobe Creative Suite).
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